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JWT commissions Federici

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New York based Photographer / Director Daniela Federici has been commissioned to conceptualise and shoot a key 360 project for Schick Australia created by JWT Sydney.....

JWT commissions Federici
JWT SYDNEY BRINGS INTERNATIONAL PHOTOGRAPHER
DANIELA FEDERICI TO SYDNEY TO DIRECT AND SHOOT 5 EVERYDAY AUSTRALIAN WOMEN FOR THE SCHICK® QUATTRO FOR WOMEN ® TRIMSTYLE™

“Celebrate your inner confidence” CAMPAIGN

New York based Photographer / Director Daniela Federici has been commissioned to
conceptualise and shoot a key 360 project for Schick Australia created by JWT Sydney.

The project will be shot this week in Sydney and is a collaboration between Schick,
JWT Sydney, Federici and Look Productions. The shoot is designed to create stunning
black and white cinematic images for online video content and print for the Schick®
Quattro for Women ® Trim Style™.

As the only razor and bikini trimmer in the market, the campaign focuses on
“Celebrating inner confidence" JWT believe Daniela Federici is perfectly aligned with
the brand to portray this for Schick.
“Federici is famous for shooting La Perla, Paspley and international celebrities such as
Liz Hurley, Penelope Cruz and Catherine Zeta Jones to name a very few, so she was
the perfect choice to capture confident Australian women,” explained Angus Hennah,
JWT Sydney ECD.

Five everyday Australian women from around the country were selected via a
competition and will arrive in Sydney this week to start their journey. For five days,
these confident women will be taken through preparation for the big shoot, in which
they will pose in lingerie in public spaces around Sydney.

The big reveal occurs on November 1st through online media, social media and print.
“It’s a unique and exciting opportunity for Daniela and LOOK to collaborate with JWT
to create some stunning images and content for print and online " says Guy Venables -
EP at LOOK. “The shoot is certainly unique and one of the largest projects of its kind
being shot in Sydney right now.”

http://www.facebook.com/SchickWomenAU
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Wunderman Thompson APAC, Thu, 23 Sep 2010 16:00:00 GMT