Wunderman Thompson MEA
Tue, 27 Jan 2015 14:25:34 GMT
Confidence in Egypt has grown sharply in recent months, with the return of political stability, the implementation of fiscal reforms and the initiation of major projects in the country.
Supporting the EEDC’s communication needs is Team Egypt at WPP – a strategic collaboration between companies within the global communications services group. The team’s brand agency J. Walter Thompson, has developed outdoor promotional material for the March conference, featuring Egypt’s iconic symbol, the Ankh, which represents ‘life”.Other WPP companies working in Team Egypt are Richard Attias & Associates, Hill & Knowlton Strategies and Mindshare. The cross-discipline unit is rolling out EEDC initiatives, in association with Lazard, the financial advisory and asset management firm.