JWT Asia Pacific CEO Tom Doctoroff today announced that Nicole Tan has been appointed to the role of Managing Director of JWT Kuala Lumpur, effective March 4.
Tan, whose career with JWT spans multiple roles in Malaysia and China, replaces Param Sakia, who has decided to leave JWT to pursue new career opportunities after two years as agency head.
“Nicole is perfect for this role. She is passionate about great creative that works. She knows the Malaysian business environment, and our team on the ground, inside out. She is a shrewd strategist, boasts extensive experience across a broad range of industries and, finally, has a winning combination of heart and drive,” said Doctoroff. “We would also like to express our appreciation to Param for the significant role he has played in enhancing our operation, in terms of both creative output and our partnerships with clients.”
Tan, who has been in the industry for more than 16 years, began her career at JWT Kuala Lumpur in 1996, where she worked on a range of clients, including De Beers, Kraft and Roche. She moved to Grey, where she spent four years working on a regional P&G role, then returned to JWT Kuala Lumpur, where she rose to the position of business unit head, leading accounts such as Nestle, Nokia, Ford, Sony, Reckitt Benckiser and YTL Communications.
Tan moved to JWT Beijing in 2010, where she served as the business director for the Nokia China account. During her tenure she led multi-agency teams to develop insight-driven creative content that worked across social media and offline channels. JWT Beijing won multiple awards for the Nokia N9 campaign, including the 2011 Nokia Global Sales & Marketing Grand Prix Award and the 2012 China ROI Gold Award.
“I am delighted to be coming back to Malaysia and to lead the agency I grew up with. I look forward to working together with the talented team at JWT KL to ensure the growth and momentum of the agency,” said Tan.