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Creative in association withGear Seven
Group745

JWT Brazil Spreads Joy Over Christmas with the Coca-Cola Thanks Box

05/01/2017
Advertising Agency
Buenos Aires, Argentina
125
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Reverse vending machine lets passersby send personalised messages of thanks

As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the 'Thanks Box', a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special 'thank you' in a super personalised way.   

The operation is simple. You choose between one of three versions of the commemorative aluminium bottle. Then, simply place the bottle into the machine. You will be invited to record a thank you video which can then be sent to your loved ones.

"We sought to innovate by creating a design project. We built a machine with a long, useful life that can be used in other opportunities, in addition to this  Christmas campaign," explains Gustavo de Lacerda and Nacho Mendiola, Creative Directors at J. Walter Thompson Brazil. 

Credits
Brand
Agency / Creative
Production
Work from VML Argentina
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