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JWT Brazil and Tramontina's New BBQ-Based Comic Strip Makes Meat Grilling Thrilling

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Rafael Grampá, one of the most renowned comic book artists in Brazil was hired to create the comic strip

JWT Brazil and Tramontina's New BBQ-Based Comic Strip Makes Meat Grilling Thrilling
Grill Master is a mythical entity of the barbecue. A hero that appears to assist every time someone is about to disrespect the most sacred of the culinary rituals.

Tales of the Grill Master is a comic book saga in five episodes that offers Internet videos with the teachings of the Master using a language that combines both worlds: story books and real world interventions with elements of grilling and Tramontina products.

In the comic strips, the Master shares his knowledge about one of the main cultural expressions of the country, such as the process of sharpening a knife, dosing the course salt, and controlling the flames. To create the comic strip, the brand went after the master in comic books, Rafael Grampá, one of the most renowned comic book artists in Brazil, winner of the Eisner Award, the Oscars of international comic books.

It all started in 2014 with the launch of the BBQ Bible containing the commandments of a good barbecue in a book that translated Tramontina's passion for grilling in a sensorial and definitive way. In the years after that we had the campaign "Teachings of the Grill Master" featuring the Grill Master character in films that taught the art of preparing good barbecue.

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Music Production: Croacia

Sound Production: Guiza Ribeiro


Editor: Cadu Macedo and Denis Giacobelis

Post Production / VFX

Grade: Dimitri Lucho

Post Production Company: Cadux Studio and La Matta

Production Company

Creative Director: Rafael Grampá

Director: Rafael Grampá

DOP: Paulo Zaracla

Executive Producer: Carlos Farinha

Production Company: Handquarters

Production Service

Production Service Company: Equipe Handquarters


Advertiser: Tramontina

Creative Agency

Account Management: Camila Roveda, Fabricio Soares

Account Managers: Cláudia Lampert and Lara Fratucelli

Art Director: André Mezzomo

Chief Creative Officer: Ricardo John

Copywriter: Rodrigo Rocha

Creative Agency: JWT Brazil

Creative Supervisor: Marcos Grespan, Rosane Fantinelli

Executive Creative Director: Humberto Fernandez

Executive Director: Renata Dall Onder

General Creative Director: Lilian Chwartzmann

Illustrator: Handquarters

Media Planner: João Dabbur, Gabriela Dib

Media Planners: Carolina Lopes, Nathalia Silva

Photographer: Regis Fernandez

Planner: Marcus Pesavento, Gabriel Lopes

Planners: Mari Quintanilha

RTV: Carolina Florentino, Lincoln Braga

Creatives: Edson Oda, André Mezzomo e Rodrigo Rocha

Head of Production: Maísa Delgado

Wunderman Thompson LATAM, Thu, 14 Dec 2017 17:24:00 GMT