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JWT Atlanta's New Campaign Takes Viewers on Tour of Driving Mecca 'Green Hell'


Pennzoil's spot 'Escaping the Ring' features driver Rhys Millen of The Fast and The Furious pushing the car and the course to their limits

JWT Atlanta's New Campaign Takes Viewers on Tour of Driving Mecca 'Green Hell'
Pennzoil takes one of the world’s newest, baddest super cars, a BMW M4 CS, drifting on the holy grail of race tracks: the Nürburgring.

Filmed at a car enthusiast’s mecca, “Escaping the Ring” strikes an emotional chord unlike any of its predecessors. The iconic venue raised the bar for technical performance across the board: from the vehicle’s speed, 0-60 MPH in 3.7 seconds, to the camera and its retrofitted chase vehicle.

“The Nürburgring is emotionally draining,” said Jeremy Jones, Executive Creative Director, J. Walter Thompson Atlanta. “It’s the ultimate test for both man and machine with no room for error. They don’t call it ‘The Green Hell’ for nothing. There’s likely never going to be another racetrack like it, so the opportunity to film there for Pennzoil and do it with a BMW was pretty special.”

In the film, the driver – played by Rhys Millen of The Fast and The Furious – is alerted of his final assignment. But, like any good car film there’s a plot twist before the final scene…

The BMW M4 CS earned the designation “super sports car” by completing the Nürburgring in 7.38 minutes – a feat made possible with the protection and performance of Pennzoil motor oil. Go behind the scenes in Germany to hear more from the team.


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Wunderman Thompson Atlanta, Thu, 08 Mar 2018 18:08:10 GMT