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JWT Atlanta's New Campaign for Pennzoil



Directed by Rabbit's Jackson+Karinja

JWT Atlanta's New Campaign for Pennzoil

Today JWT Atlanta is launching the first campaign for Pennzoil since JWT expanded our global relationship with Shell last November by adding Pennzoil & Quaker State to our roster.  It's called "It Doesn’t Matter What You Do In Your Car, It Only Matters What You Put in It.” 


Shot by directing duo Jackson+Karinja, the campaign highlights Pennzoil’s love for cars through a series of beautiful vignettes that portray all of the things your car has been for you throughout life. It will hopefully inspire people to love their cars back with Pennzoil's advanced technology, so they can continue to take care of their car and the memories made in it. The spot as well as the music gives the 100-year-old brand, a fun, youthful, and energetic vibe while still honoring Pennzoil’s heritage.



Brand – Pennzoil    
Client Names – Chris Hayek & Bree Sandlin 
Campaign Name – "It Doesn’t Matter What You Do In Your Car, It Only Matters What You Put in It” 


Agency – JWT Atlanta
Chief Creative Officer – Perry Fair
Creative Director –  Jeremy Jones 
Creative Director -  Dustin Tamilio
Integrated Producer – Daryll Merchant
Integrated Producer – Chrissy Lucas
Account Supervisor – Dan McGuire        
Account Director – Erin McGivney
Director of Strategic Planning – Michael Dezso
Strategic Planner – Alexandra Stieber
Global Planning Director – Shekhar Deshpande


Director, Content Production – Jackson+Karinja
Production Company – Rabbit
Post-Production Company – Company 3
Colorist – Billy Gabor
Editing Company - Bijou Editorial
Editor - Ross Birchall 

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Genres: Dialogue, People, Scenic

Categories: Automotive, Services

Wunderman Thompson Atlanta, Fri, 10 May 2013 10:26:12 GMT