senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

JWT Atlanta & Pennzoil Blow Minds with This Impressive Airlift Drift

31/03/2015
Advertising Agency
Kansas City, USA
190
Share
Famed stunt driver Rhys Millen heads to Cape Town for a high-flying stunt

Pennzoil is further positioning its synthetics above all others in the category in its latest branded short film. Shot in the streets (and air) of Cape Town, South Africa, J. Walter Thompson Atlanta put famed stunt driver Rhys Millen behind the wheel of a 707 horsepower Dodge Challenger Hellcat to push the boundaries of performance and innovation.

The team traveled half way across the globe to find the ultimate cityscape and backdrop for the short film. Ozan Biron with The Embassy in Vancouver directed Millen navigating the gridded streets of Cape Town with precision, ultimately positioning himself on a platform where the Hellcat is lifted into the air and suspended by four helicopters, still drifting.


The spot is full of firsts for Pennzoil: a campaign led by an online film first rather than a more traditional TV-driven approach; shedding the advertising norms of its category by dropping claim-based language and product shots to show, not tell, the performance; and deliberately excluding music and VO from the film so consumers can hear the performance through the engine – targeting a visceral reaction – thanks to Charles Deenen at Sound Source.

Pennzoil Synthetics with PurePlus Technology is the modern synthetic of its category and the first innovation in motor oil in more than 40 years with motor oil made from natural gas instead of the traditional crude method.

“We hope to wake people up. To make them care and pay attention to motor oil. It really does matter. And we believe this is the best way to do it.”  – Jeremy Jones, Executive Creative Director, J. Walter Thompson Atlanta

Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
More News from VML US
Awards and Events
Robot Wars: How to Win at AI
18/06/2024
94
0
ALL THEIR NEWS
Work from VML US
Royalties for Nature
General Mills
10/06/2024
16
0
Menu
OREO
10/06/2024
10
0
Every Coca-Cola is Welcome
Coca-Cola
10/06/2024
12
0
ALL THEIR WORK