JWT Atlanta recently hired Evan Rowe as Director of Analytics and Reporting. Working across all agency accounts, Evan will lead all aspects of design, execution and delivery of multiple analytics and reporting projects. Rowe will leading and participating in efforts to grow, productize, and provide strategic data-driven thought leadership.
Evan has a decade of experience in marketing and advertising, managing teams tasked with report automation, predictive modeling, measurement planning, customer insights and general numbers-based consulting.
"As data continues to be front and center in uncovering insights and developing business solutions, it's key to have a leader like Evan who can help brands make sense of complex sets of information," said Jeff Small, Director of Creative Technology. "His past experience and successes make him a great addition to our team, and we're thrilled to have him on board."