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JWT Atlanta And MPC NY Team Up In Wispy Spots For Pennzoil

Creative 285 Add to collection

Raf Wathion directs smokey CGI spots

JWT Atlanta And MPC NY Team Up In Wispy Spots For Pennzoil

JWT Atlanta teamed up with MPC NY and Skunk director Raf Wathion to bring the latest Pennzoil campaign to life in a visually new way: via the concept of projecting a series of 3D animations onto real vapor, tightly choreographed with live-action car performance and captured in camera using motion control – all with the projection serving as the only light source for the shoot.  The project took almost a year to produce due to the advanced technical and engineering capabilities needed to pull off a commercial of this magnitude. 


The campaign, anchored by a 30-second hero spot, “Complete Protection,” also includes a 30-second fully CG “Gas to Bottle” spot directed by David Estis at MPC Creative - a stunningly beautiful visual journey through abstract particles that follows the curves forming the Pennzoil bottle.  


Credits

CLIENT: Shell
Global Brand Director: Chris Hayek

AGENCY: JWT Atlanta
Chief Creative Officer: Perry Fair
Creative Director: Jeremy Jones
Creative Director: Dustin Tamilio
Senior Copywriter: Troy Leyenaar
Senior Producer: Chrissy Lucas
Group Account Director: Chris Hooper
Account Director: Erin McGivney
Senior Planner: James Robbins
Account Supervisor: Dan McGuire
Planning Director: Michael Dezso
 
MEDIA AGENCY:  MediaCom
 
PRODUCTION COMPANY: Skunk LA
Director: Raf Wathion
Line Producer: Fred Vrancken
Executive Producer: Shelly Townsend 
Director of Photography: Nicolas Karakatsanis

VFX: MPC NY
Creative Director: David Estis 
Executive Producer: Tim Dillon 
Senior Producer: John Skeffington 
VFX Supervisor: Ashley Bernes 
2D Lead: Evan Schoonmaker
VFX Team: Sang Lee, Gigi Ng, Carl Fong, Jonathan McKee, Kevin Lu, Chris Bernier, Ty Coyle, Andrew Montague, Philip Sierzega 

GRADE: MPC LA
Colorist: Mark Gethin 

EDITORIAL:  Martin Leroy at Whitehouse Post

SOUND DESIGN:  Gus Koven at Stimmung

AUDIO MIX:  Scott Persson at Sound Lounge

ORIGINAL COMPOSITION:  Atticus Ross



Gas to Bottle

CLIENT: Shell
Global Brand Director: Chris Hayek

AGENCY: JWT Atlanta
Chief Creative Officer: Perry Fair
Creative Director: Jeremy Jones
Creative Director: Dustin Tamilio
Senior Copywriter: Troy Leyenaar
Senior Producer: Chrissy Lucas
Group Account Director: Chris Hooper
Account Director: Erin McGivney
Senior Planner: James Robbins
Account Supervisor: Dan McGuire
Planning Director: Michael Dezso
 
MEDIA AGENCY:  MediaCom
 
PRODUCTION COMPANY: MPC Creative
Director: David Estis  
Executive Producer: Tim Dillon 

VFX: MPC NY
Senior Producer: John Skeffington 
VFX Leads: Ashley Bernes, Liam Griffin
VFX Team: Alex Harding, Susie Hong, Mitch Deoudes, Andres Weber, Carlos Ancalmo 

GRADE: MPC LA
Colorist: Mark Gethin

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Genres: Visual VFX

Categories: Automotive, Cars

MPC New York, Fri, 09 May 2014 08:09:30 GMT