JWT Atlanta And MPC NY Team Up In Wispy Spots For Pennzoil
JWT Atlanta teamed up with MPC NY and Skunk director Raf Wathion to bring the latest Pennzoil campaign to life in a visually new way: via the concept of projecting a series of 3D animations onto real vapor, tightly choreographed with live-action car performance and captured in camera using motion control – all with the projection serving as the only light source for the shoot. The project took almost a year to produce due to the advanced technical and engineering capabilities needed to pull off a commercial of this magnitude.
The campaign, anchored by a 30-second hero spot, “Complete Protection,” also includes a 30-second fully CG “Gas to Bottle” spot directed by David Estis at MPC Creative - a stunningly beautiful visual journey through abstract particles that follows the curves forming the Pennzoil bottle.
Credits
CLIENT: Shell
Global Brand Director: Chris Hayek
AGENCY: JWT Atlanta
Chief Creative Officer: Perry Fair
Creative Director: Jeremy Jones
Creative Director: Dustin Tamilio
Senior Copywriter: Troy Leyenaar
Senior Producer: Chrissy Lucas
Group Account Director: Chris Hooper
Account Director: Erin McGivney
Senior Planner: James Robbins
Account Supervisor: Dan McGuire
Planning Director: Michael Dezso
MEDIA AGENCY: MediaCom
PRODUCTION COMPANY: Skunk LA
Director: Raf Wathion
Line Producer: Fred Vrancken
Executive Producer: Shelly Townsend
Director of Photography: Nicolas Karakatsanis
VFX: MPC NY
Creative Director: David Estis
Executive Producer: Tim Dillon
Senior Producer: John Skeffington
VFX Supervisor: Ashley Bernes
2D Lead: Evan Schoonmaker
VFX Team: Sang Lee, Gigi Ng, Carl Fong, Jonathan McKee, Kevin Lu, Chris Bernier, Ty Coyle, Andrew Montague, Philip Sierzega
GRADE: MPC LA
Colorist: Mark Gethin
EDITORIAL: Martin Leroy at Whitehouse Post
SOUND DESIGN: Gus Koven at Stimmung
AUDIO MIX: Scott Persson at Sound Lounge
ORIGINAL COMPOSITION: Atticus Ross
Gas to Bottle
CLIENT: Shell
Global Brand Director: Chris Hayek
AGENCY: JWT Atlanta
Chief Creative Officer: Perry Fair
Creative Director: Jeremy Jones
Creative Director: Dustin Tamilio
Senior Copywriter: Troy Leyenaar
Senior Producer: Chrissy Lucas
Group Account Director: Chris Hooper
Account Director: Erin McGivney
Senior Planner: James Robbins
Account Supervisor: Dan McGuire
Planning Director: Michael Dezso
MEDIA AGENCY: MediaCom
PRODUCTION COMPANY: MPC Creative
Director: David Estis
Executive Producer: Tim Dillon
VFX: MPC NY
Senior Producer: John Skeffington
VFX Leads: Ashley Bernes, Liam Griffin
VFX Team: Alex Harding, Susie Hong, Mitch Deoudes, Andres Weber, Carlos Ancalmo
GRADE: MPC LA
Colorist: Mark Gethin
