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JWT Amsterdam Presents an Ode to the Never-ending Source of Spa

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Campaign for Spa Mineral Water demonstrates nature and purity by turning raindrops into sound

JWT Amsterdam Presents an Ode to the Never-ending Source of Spa

J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water. The campaign, launching today, includes an online film ‘the Rain Project’, supporting video content and a new website. The campaign also introduces the brand’s new visual identity and will be rolled out in both the
Netherlands and Belgium.

Spa’s natural mineral water originates from the pristine nature surrounding the Belgian town of Spa in the heart of the Ardennes.

In this area, soil and nature work together to transform every drop of rain into one of Europe’s purest mineral waters. It takes an underground journey of years before a raindrop becomes Spa mineral water.

Spa goes to great lengths to protect the region’s nature and purity of its mineral water. The new campaign aims to demonstrate this in an intriguing way.

As ode to the never-ending source of Spa mineral water, J. Walter Thompson Amsterdam created The Rain Project, a short film in which drops of rain turn into beautiful sounds and projections, projected onto the nature in the area of Spa.

After watching the video, viewers are invited to enjoy more in-depth online content explaining the project and the nature in Spa. Or visit the new Spa website and follow the underground journey of a raindrop.

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Advertiser: SPADEL

Marketing Manager: Edwin van Dijken, Sophie Bryskere

Media Agency

Media Agency: Initiative Media

Production Company

Director: Wouter Westen

Production Company: Circus Family


Music Production: OIJ

Sound Production: OIJ (The missing sync)

Creative Agency


Digital Art Director: Jesse Houweling

Digital Producer: Wendy Losse, Sandra Balke

Executive Creative Director: Bas Korsten

Photographer: Robert Harrison

Creatives: (Art) Daniel Samama, (Copy) Tim de Waard

Genres: Scenic, Storytelling

Categories: Water, Soft Drinks

Wunderman Thompson Europe, Tue, 08 Mar 2016 13:20:46 GMT