JWALK and 5W PR Win RealBeanz Account

RealBeanz™, a ready-to-drink, gourmet iced coffee combining premium-brewed beans with nutrient enhanced flavors, has hired 5W Public Relations, one of the 25 largest independent public relations firms, and New York City-based advertising agency JWALK, as agencies of record in their respective disciplines following competitive reviews. These new partnerships reflect RealBeanz™ growth and focus on building recognition among consumers and within the beverage industry.

Established in 2010, RealBeanz™ is an iced coffee beverage that is available in seven different flavors and offers consumers a unique new take on traditional iced coffee. As consumers look for beverages that do more than just satisfy their taste buds, RealBeanz™ aims to please even the healthiest of lifestyles, as it’s made with premium coffee beans, 100 percent wholesome ingredients and is induced with vitamins and energy-infused herbs.

“As we head into a new year, RealBeanz™ is eager to expand our distribution, customer base and overall brand awareness within the RTD beverage industry,” says Serge Freund, President of RealBeanz™. “With two influential agencies assisting in this exciting expansion, we are looking forward to increasing our successes and exceeding the industry’s expectations.”

“We are thrilled to be working with RealBeanz™ during this exciting critical growth period for the brand,” said Ronn Torossian, CEO, 5W Public Relations. “With our widespread knowledge and experience in the beverage industry, we look forward to building up the brand’s awareness and delivering effective results for RealBeanz™.”

Doug Jacob, JWALK CEO, said, “RealBeanz™ is a dynamic company that’s clearly appealing to a previously unmet consumer desire. It’s the type of client brand we love, one evolving from an organic, word-of-mouth appeal. We know how to build brands from the ground up, in categories from fashion to spirits and beverage to hospitality. We’re thrilled to be onboard.”

In its new capacity, JWALK is responsible for brand strategy, brand planning and creative across multiple mediums, including experiential, digital, and social. The agency will also create in-store, marketing and sales collateral.