Justin’s Names Barkley Boulder as its Agency of Record

Justin’s, LLC (Justin’s), makers of naturally delicious, high-quality nut butters, and organic nut butter cups and snacks, has named independent agency Barkley as its agency of record after a formal review. 

Under the designation, Barkley will be responsible for brand strategy, creative campaign development, media planning and buying, social media strategy and design. The agency is tasked with developing and executing a strategic media campaign that will help the brand grow awareness and household penetration.

“We’re excited to partner with Barkley to bring Justin’s great tasting products to new consumers,” says Justin’s Vice President of Marketing, Penny Andino, “We were drawn to Barkley for their breath of CPG work and expertise that is deeply rooted in strategy, consumer insights and media planning as we look to scale and accelerate brand growth.”

Justin’s plans to maintain and build on their current brand identity and the iconic clean and simple packaging developed by its previous agency, TDA Boulder. The account will be managed out of Barkley’s Boulder, Colo. offices. 

Headquartered in Boulder Colo., the 15-year-old brand is known for mindfully-sourced ingredients and corporate social responsibility (CSR) initiatives including pollinator conservation and hunger relief.

“As an iconic, Boulder-built company, we’ve been fans of Justin’s for years. We’re excited to help the brand connect with even more consumers and take their growth to the next level,” says Jeff Graham, SVP Managing Director at Barkley.

For Barkley, the account win follows eight account wins in the past 12 months including Planet Fitness, Taco John’s, Shoprite, Haribo, Winnebago, Dairyland Insurance, SmartStyle and Cost Cutters brands for Regis Corporation, and Marc Anthony Hair Products.