Justin Bieber Unleashes the 'Wink, Nod, Smile'

“Justin Bieber is one of Macy’s superstar talents with a great sense of humour, and was a hit in last year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to share another fun look at fans’ extreme reactions to seeing Justin in store as he helps get the message out to shop early at Macy’s for great deals on the most desirable gifts this holiday season.”

 

Reinforcing the message that ‘America’s Department Store’ is Bieber’s favourite spot to shop on Black Friday, Macy’s ‘Wink, Nod, Smile’ continues the retailer’s fall sitcom-themed TV concept, starring new Macy’s Herald Square store manager Harold (Matt Oberg) and visual merchandiser Carolina (Chloe Wepper), as they remind Bieber what happened on Black Friday last year. While in the store, Bieber offered his classic ‘wink’ to unsuspecting fans who swooned in the megastar’s presence. In this year’s spot, Harold and Carolina fall prey to the effects of an accidental ‘wink’ when Bieber gets something in his eye.

 

The commercial also ties into an in-store treat for customers who purchase a large spray bottle of Justin Bieber’s fragrance ‘Girlfriend’, who will receive a quilted heart bag, while supplies last. Plus, for every Justin Bieber fragrance purchase on Black Friday, Macy’s will donate $2 to Make-A-Wish®, up to $100,000.