Just Play UK, the UK subsidiary of leading US toy company Just Play, has announced the appointment of Havas Entertainment, Havas Media Group’s entertainment and culture proposition, as its media planning and buying agency.
Havas Entertainment will now partner with Just Play UK to develop and execute a media strategy to support a number of the company’s key licensed ranges, including Blue’s Clues & You! and Disney’s Mickey and Minnie, as well as their owned brands, such as the iconic Slinky, aiming to create demand amongst kids and their parents. Activity will run across TV and digital channels, supporting Just Play UK’s digital first approach.
Havas Entertainment launched in February 2021 and has since had a number of new business wins including the UKTV media planning and buying account.
Just Play UK partners with the world’s leading children’s entertainment brands including Disney Consumer Products Nickelodeon, Moonbug, Warner Bros and many more.
Katie Gritt, Head of Marketing Communications, Just Play UK, said: “We are delighted to have appointed Havas Entertainment as our media agency. Their forward thinking and flexible approach is perfectly aligned with our digital first strategy and we are confident they will deliver a highly effective and agile media plan to support our objectives.”
Tristan Brooks, Managing Partner, Havas Entertainment, added: “We are absolutely thrilled to be working as Just Play UK’s media partner as they grow their business in the UK. We look forward to working in partnership with them to build exciting and engaging consumer campaigns."