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Just Launched: The EyeEm Visual Trends Report 2021

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Premium image platform, EyeEm, releases it's annual visual trend report to equip brands with a strong and responsive visual strategy for 2021

Just Launched: The EyeEm Visual Trends Report 2021

Kelvin Konadu / EyeEm

EyeEm gives a closer look at its Visual Trends Report 2021.

The EyeEm Visual Trends Report is here! Our annual guide to the most important visual trends of the year ahead. Bringing together our photo editors, marketing team, and data from our global marketplace, it's the ultimate resource for teams of any size or industry sector.

Designed by our team of experts, The EyeEm Visual Trends Report will equip you with a strong and responsive visual strategy that will make your brand stand out and evoke the right conversations in 2021. Here is your exclusive glimpse into the most important visual trends of 2021.

Designed to be your ultimate visual guide to the most important trends of the year ahead, download the EyeEm Visual Trends Report 2021 before it’s too late!

Are you a photographer looking for creative direction? We will be sharing more photographer insights over the coming weeks. In the meantime, find out what image buyers have been buying and get inspired to start shooting ready for next year!

Trend #1: The Social Rebellion

Aiyush Pachnanda / EyeEm

2020 represented an unprecedented time in history, yet 2021 will be the pinnacle moment when brands must disassemble the idea that diversity is simply a ‘buzzword.’ We create space for critical conversations with photojournalists and commercial photographers about what the call for honest representation and The Black Lives Matter movement means for brands for good not just 2021.

Cole Ndelu / EyeEm 

Kelvin Konadu / EyeEm

Aiyush Pachnanda / EyeEm


Trend #2: Mellow Yellow


Linas Vaitonis / EyeEm

Following our color trend predictions of 2020, we introduce a new iconic color that will develop positive, long lasting connections with your target audience. Representing comfort, aspiration, courage, and optimism, we foresee the subdued shade of Mellow Yellow to frame conversations in 2021.

Avel Shah / EyeEm

Jan Tong / EyeEm

Soula / EyeEm

See more images from our Mellow Yellow image collection to give your brand visuals a positive refresh ready for 2021

Trend #3: Depth Over Distance

Jonas Hafner / EyeEm 

Emerging travel habits are much deeper than they appear. Adventure will look different from 2020 as consumers go to even further lengths to find unique travel experiences. We speak to industry experts about why your images are the key to changing the way consumers notice and engage with your brand.

Connor Vaughan / EyeEm 

Kelvin Lachica / EyeEm 

Christian Soldatke / EyeEm 

Trend #4: Environmental Urgency


Caterina Theoharidou / EyeEm

The implementation of lock-down living around the globe acted as a breath of fresh air from the traumatic natural emergencies and world-wide call for action to tackle the climate crisis, however, there’s a hidden cost to the pandemic. We explore why your brand’s stance on sustainability is strong, and noticeable, one before it’s too late.

Alex APtsiauri / EyeEm 

Ben Moore / EyeEm 

Nilmani Parth / EyeEm 

If you’re a brand or professional looking to create a relevant visual strategy that will make a big impact in 2021, download The EyeEm Visual Trends Report 2021 for free today.

Connect with us on LinkedIn to be the first to see news and practical tips for capturing key visual trends in 2021.


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EyeEm, Sun, 08 Nov 2020 13:41:03 GMT