McCann London
Wed, 20 Jan 2021 13:38:48 GMT
Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg.
The new campaign aims to show that Just Eat is the place to go for all your food needs. From national superbrands, to mini-chains, to local dine-in delivered restaurants, the message is clear: Just Eat delivers the broadest range of restaurants and the best value to its customers.
The campaign celebrates the breadth and relevance of Just Eat’s iconic restaurant offerings and plays on the recurrent theme of highly personalised consumer targeting. It was created by Ben Buswell and Jo Griffin and directed by Finn Keenan out of Riff Raff.
Matt Bushby, Just Eat UK marketing director, commented: “Just Eat has built a reputation for delivering joy to customers all over the UK from a huge range of much loved local independent restaurants. By extending our portfolio with some of the best-known names on the high street, our platform has become a one stop shop for choice, delivering what you want when you want it.”
Rob Webster & Alexei Berwitz, creative directors, said: “With so many great brands on their platform, Just Eat caters for all people, everywhere. Whilst this is true – it's also a very funny premise too. All credit to our client for recognising that – and for letting their agency have so much fun in bringing it to life, with a parody of the one-size-fits all world of automated advertising.”
Finn Keenan, director, said: "The script is a brilliantly cheeky observation of those ‘personal’ targeted commercials. A knowing nod that we’re all a bit over that “we know you better than you know yourself” approach. So, we took the idea of those over friendly ads and doubled down on how ridiculous they can be. I was delighted at how much I was allowed to push the idea and put our hero, the wonderful Daisy Badger, through an absolute onslaught of intense in-your-face advertising.”
The integrated campaign comprises TV, VOD, Radio and OOH developed by McCann London and produced through Craft, with social strategy and creative managed by BYTE London and UM leading media.
The new campaign will launch in the UK initially on the 20th Jan 2021 and is likely to be adapted to other Just Eat Takeaway markets such as Australia and Ireland.
Project Name: We Got It
Client Name: Just Eat
UK Marketing Director: Matt Bushby
UK Head of Marketing Communications: Victoria Gold
National Brand Manager: Rosa Orchard
Lead Project Manager: Bex Watson
Senior Marketing Executive: Tasha Godlee
Senior Marketing Executive: Alice Saleh
Marketing Executive: Ella Jones
Senior Social Media Marketing Manager: Rachel Kneen
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: Ben Buswell & Jo Griffin
Managing Partner: Tommy Smith
Account Director: Emma Reitman
Account Manager: Joely Buxton – Smith
Head of Strategy: Rob Scotland
Senior Planner: Emily Ellis
Comms Planning Partner: Lee Ramsey
Head of Design: Lisa Carrana
Creative Director of Design: Jade Shepard
Design Director: Jonathan Harper
Senior Designer: August Campbell
Junior Designer: Chloe Insall-Jones
Junior Designer: Lauryn Raymond
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Producer: Jacob Gardener
Senior Client Manager: Beatriz Rodriguez
Senior Client Manager: Aurelia Aziza
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Production Company: Riff Raff Films
Director: Finn Keenan
Exec Producer: Natalie Arnett
Producer: Matthew Clyde
Production Manager: Ugne Ciesiunaite
Production Designer: Tim Gibson
DOP: Nanu Segal
1st AD: Jai Lusser
Stylist: Emma Jayne Lipop
Make-up artist: Lu Hinton
Featuring: Daisy Badger
DOP: Matthew Fox
1st AD: Rob Thorpe
Food Stylist: Fergal Connolly
McDonald’s Food Stylist: Kathy Man
Editor: Amanda James
Producer: Frankie Elster
VFX Supervisor: Jim Spratling
VFX Assists: George Brunt, Igor Gama, Jack Stone, Ivo Sousa
Colourist: Richard Fearon
Post Producer: Polly Durrance
Sound Design: Jim Stewart, Adam Smyth, Kaspa Broyd
Audio Producer: Eimear Ni Ghuaire, Laura-Leigh Smith, Alina Miroshnichenko
Media handled through: UM
Social handled through: BYTE
Genres: People, Dialogue
Categories: Retail and Restaurants , Food delivery platform
McCann London, Wed, 20 Jan 2021 13:38:48 GMT