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Just Eat's Fresh Feel Has Got the Bases Covered

Creative 229 Add to collection
McCann London launched the campaign alongside the ongoing 'Did somebody Say' spots
Just Eat's Fresh Feel Has Got the Bases Covered

Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg.

The new campaign aims to show that Just Eat is the place to go for all your food needs. From national superbrands, to mini-chains, to local dine-in delivered restaurants, the message is clear: Just Eat delivers the broadest range of restaurants and the best value to its customers.

The campaign celebrates the breadth and relevance of Just Eat’s iconic restaurant offerings and plays on the recurrent theme of highly personalised consumer targeting. It was created by Ben Buswell and Jo Griffin and directed by Finn Keenan out of Riff Raff. 

Matt Bushby, Just Eat UK marketing director, commented: “Just Eat has built a reputation for delivering joy to customers all over the UK from a huge range of much loved local independent restaurants. By extending our portfolio with some of the best-known names on the high street, our platform has become a one stop shop for choice, delivering what you want when you want it.” 

Rob Webster & Alexei Berwitz, creative directors, said: “With so many great brands on their platform, Just Eat caters for all people, everywhere. Whilst this is true – it's also a very funny premise too. All credit to our client for recognising that – and for letting their agency have so much fun in bringing it to life, with a parody of the one-size-fits all world of automated advertising.”

Finn Keenan, director, said: "The script is a brilliantly cheeky observation of those ‘personal’ targeted commercials. A knowing nod that we’re all a bit over that “we know you better than you know yourself” approach. So, we took the idea of those over friendly ads and doubled down on how ridiculous they can be. I was delighted at how much I was allowed to push the idea and put our hero, the wonderful Daisy Badger, through an absolute onslaught of intense in-your-face advertising.”

The integrated campaign comprises TV, VOD, Radio and OOH developed by McCann London and produced through Craft, with social strategy and creative managed by BYTE London and UM leading media.

The new campaign will launch in the UK initially on the 20th Jan 2021 and is likely to be adapted to other Just Eat Takeaway markets such as Australia and Ireland.

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Client

Project Name: We Got It

Client Name: Just Eat

Just Eat

UK Marketing Director: Matt Bushby

UK Head of Marketing Communications: Victoria Gold

National Brand Manager: Rosa Orchard

Lead Project Manager: Bex Watson

Senior Marketing Executive: Tasha Godlee

Senior Marketing Executive: Alice Saleh

Marketing Executive: Ella Jones

Senior Social Media Marketing Manager: Rachel Kneen

McCann London

Creative Agency: McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors: Rob Webster & Alexei Berwitz

Senior Creatives: Ben Buswell & Jo Griffin

Managing Partner: Tommy Smith

Account Director: Emma Reitman

Account Manager: Joely Buxton – Smith

Head of Strategy: Rob Scotland

Senior Planner: Emily Ellis

Comms Planning Partner: Lee Ramsey

Head of Design: Lisa Carrana

Creative Director of Design: Jade Shepard

Design Director: Jonathan Harper

Senior Designer: August Campbell

Junior Designer: Chloe Insall-Jones

Junior Designer: Lauryn Raymond

Craft

Chief Production Officer: Sergio Lopez

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Producer: Jacob Gardener

Senior Client Manager: Beatriz Rodriguez

Senior Client Manager: Aurelia Aziza

Implementation Manager: Marta Lopez

Business Affairs Lead: Molly Strasser

Production

Production Company: Riff Raff Films

Director: Finn Keenan

Exec Producer: Natalie Arnett

Producer: Matthew Clyde

Production Manager: Ugne Ciesiunaite

Production Designer: Tim Gibson

DOP: Nanu Segal

1st AD: Jai Lusser

Stylist: Emma Jayne Lipop

Make-up artist: Lu Hinton

Cast

Featuring: Daisy Badger

Food Shoot

DOP: Matthew Fox

1st AD: Rob Thorpe

Food Stylist: Fergal Connolly

McDonald’s Food Stylist: Kathy Man

Editing
Edit House Final Cut

Editor: Amanda James

Producer: Frankie Elster

Post Production
Post-Production Company Black Kite

VFX Supervisor: Jim Spratling

VFX Assists: George Brunt, Igor Gama, Jack Stone, Ivo Sousa

Colourist: Richard Fearon

Post Producer: Polly Durrance

Audio Post Production
Audio Post-Production Company String & Tins

Sound Design: Jim Stewart, Adam Smyth, Kaspa Broyd

Audio Producer: Eimear Ni Ghuaire, Laura-Leigh Smith, Alina Miroshnichenko

Media

Media handled through: UM

Social

Social handled through: BYTE

Genres: People, Dialogue

Categories: Retail and Restaurants , Food delivery platform

McCann London, Wed, 20 Jan 2021 13:38:48 GMT