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Just Eat Marks Third Consecutive The X Factor Sponsorship with Amusing Idents

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McCann London spots directed by Independent's Jake Dypka

Just Eat Marks Third Consecutive The X Factor Sponsorship with Amusing Idents

Just Eat has announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation's favourite talent show to illustrate that joy can come in many forms.

In the 5”, 10” and 15” spots unexpected funny and charming characters – ranging from portraits in a museum to a colourful unicorn phone case - all sing along to the famous ‘Did Somebody Say Just Eat’ mnemonic with the same lovable abilities we’ve come to expect from X Factor hopefuls. The ambition of the idents will be to create a campaign that will disrupt, entertain and get people ordering.

Matt Bushby, UK marketing director at Just Eat, commented: “Just Eat and The X Factor are the two key ingredients to a great Saturday night in. Our X Factor idents are a celebration that hero the Just Eat takeaway moments that take place all across British homes and workplaces.”

Rob Webster and Alexei Berwitz, creative directors at McCann London said: “teaming with The X Factor for these musical idents is a pitch perfect way to bring the Did Somebody Say Just Eat platform to life. Thanks to Matt and his team for taking a great idea and running with it.”

The new Just Eat idents will feature during the ad breaks of Celebrity X Factor on ITV from 12th October - 30th November and X Factor All Stars from 9th - 15th December. They will also run online.

JustEat X Factor Ident 3
JustEat X Factor Ident 2
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Advertiser: Just Eat

UK Marketing Director: Matt Bushby

Head of Campaign Communications: Fiona Bateman

Marketing Project Manager: Bex Watson

Senior Marketing Executive: Rosa Orchard

Creative Agency

Creative Agency: McCann London

Creative Directors: Alexei Berwitz & Rob Webster

Senior Creatives: Will Cottam & James Crosby

Business Director: Tommy Smith

Senior Account Manager: Emma Reitman

Account Manager: Joely Buxton-Smith

Planning Director: Elisa Chami-Castaldi

Junior Planner: Ipek Erel

Project Manager: Hannah Graff

Head of Design: Dan Howarth

Creative Director: Jade Sheppard

Designer: August Campbell

Co Presidents, Chief Creative Officers: Robert Doubal & Laurence Thomson

Production: Craft London

Executive Producer: Amos Usiskin

Senior Producer: Monica Domanska

Senior Account Manager: Vanessa Mokrab


Production company: Independent

Director: Jake Dypka

Producer: Chris McBride

Production Manager: Nicci Power

Director of Photography: Ben Magahy

Production Designer: Sara Jenneson

1st AD: Griffin


Edit company: Stitch

Offline Editor: Tim Hardy

Animation, VFX, and Colour

Post production company: MPC

Colourist: Matthieu Toullet


Audio company: String and Tins

Audio engineer: Adam Smyth

Genres: Comedy

Categories: Retail and Restaurants , Food delivery platform

McCann London, Mon, 14 Oct 2019 10:09:46 GMT