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Just Eat Kicks Off BT Sport Football Sponsorship with Bad Lip Sync Idents

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McCann London hacks BT football footage for brand’s first ever BT Sport sponsorship

Just Eat Kicks Off BT Sport Football Sponsorship with Bad Lip Sync Idents

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League Europa League. More will be rotated in throughout the season.

Created by McCann London, the idents hack BT football moments and footage, reinventing them with a playful twist. Instead of analysing football, commentators and pundits are dubbed over to talk about takeaways, delivering Just Eat’s trademark joyfulness during the games.

Launched on BT Sport on Saturday 10th August, the idents will run on broadcast and online across the entire 2019/20 football season.

Matt Bushby, UK marketing director, Just Eat, said: “We are proud to be sponsors of the Premier League and UEFA Europa League on BT Sport this season. It gives us the opportunity to deliver joy to football fans across the UK, by turning the BT Sport football presenting team into avid takeaway lovers. It’s great to be able to bring together two of the countries biggest passions, food and football.”

Alexei Berwitz, creative director, McCann London, said: “Bad lip sync is a culturally relevant technique that we know people already love. We’ve used it to bring to life the inner whimsical thoughts of football pundits. Replacing their sharp football commentary with random musings about takeaway food. It felt simple, relevant and funny, and we hope fans enjoy watching them as much as we did making them.”

Just Eat - BT Idents
Just Eat - BT Idents
Just Eat - BT Idents
Just Eat - BT Idents
Just Eat - BT Idents
Just Eat - BT Sport
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Advertiser: Just Eat

Global Head of Brand & Marketing: Stuart Eaton

Marketing Director: Matt Bushby

Head of Campaigns: Fiona Bateman

Senior Marketing Manager: Rosa Orchard

Post Production / VFX

Post Production Company: Envy

Producer: Saskia Delius

Executive Producer: Greg White

VFX Supervisors: Martin Waller


Sound Engineer: Giuseppe Hall & Will Frances

Creative Agency

Creative Agency: McCann London

Creative Director: Alexei Berwitz & Rob Webster, Jade Sheppard

Planner: Ipek Erel

Chief Creative Officer: Robert Doubal & Laurence Thomson

Senior Creative: Erik Uvhagen

Business Director: Tommy Smith

Senior Account Manager: Emma Reitman

Account Management: Joely Buxton-Smith

Planning Director: Elisa Chami-Castaldi

Project Manager: Chloe Lockett

Production Company

Production Company: Craft London

Executive Producer: Amos Usiskin


Editor: Isaac Crutchley

Genres: Comedy, Idents

McCann London, Mon, 12 Aug 2019 16:09:55 GMT