Just Eat Gets Stuck into Love Island Sponsorship With Surprise Islander

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The campaign from McCann London sees Just Eat delivery driver Derek introduced to Love Island
Just Eat Gets Stuck into Love Island Sponsorship With Surprise Islander

Just Eat is introducing a surprise islander to Love Island life to kick off its first official sponsorship of the hit show.

A new multi-channel platform created by McCann London, ‘Get Stuck In,’ will see Derek, the Just Eat delivery driver, arrive onto the nation’s television screens as the hero of a new campaign that captures all the action of island life.

Launching on social this weekend with Derek’s very own VT, Derek will then enter the villa via a suite of idents on Sunday 12th January, corresponding with the launch of the first-ever Love Island winter series. The unexpected islander gets stuck in to all the familiar antics of the show: making slow motion entrances, competing in challenges and, like all the other lads, trying his luck with the ladies.

The idents, narrated by Love Island voiceover Iain Stirling, will run on TV and on-demand services across ‘Love Island’, ‘Aftersun’ and ‘Unseen Bits’. They form part of a through-the-line campaign comprising social activity developed by Byte London, PR by Taylor Herring and experiential by Mission, alongside activation of Just Eat’s 35,700 restaurant partners. Just Eat will also feature in the popular ‘Love Island: The Morning After’ podcast.

Matt Bushby, UK marketing director, Just Eat, said: “Love Island is without doubt the most talked about show on TV, especially amongst 18-34s. These young, urban consumers are driving the growth of the food delivery sector and our sponsorship of Love Island enables us to continue building affinity with them. We look forward to amplifying the joy of villa life with Derek’s emotional rollercoaster of burgeoning love, bro-mances and bombshell break-ups over the next six weeks.“ 

Rob Webster, creative director, McCann London, said: “This campaign puts Just Eat, the UK’s biggest food delivery brand, right at the heart of the action in the shape of the totally unexpected, yet entirely loveable islander, Derek, the Just Eat delivery driver. It’s playful, entertaining and sure to get everyone stuck into villa life.”

This is the first instalment of Just Eat’s two-year sponsorship of Love Island, which includes two series this year.

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Agency

Advertiser: Just Eat

UK Marketing Director: Matt Bushby

UK Head of Marketing Communications: Victoria Gold

Marketing Project Manager: Bex Watson

Senior Marketing Executive: Rosa Orchard

Creative

Creative Agency: McCann London

Creative Directors: Alexei Berwitz, Rob Webster

Senior Creatives: Will Cottam, James Crosby

Business Director: Tommy Smith

Senior Account Manager: Emma Reitman

Account Manager: Joely Buxton-Smith

Planning Director: Rebecca Arnold

Junior Planner: Ipek Erel

Senior Project Manager: Chloe Lockett

Head of Design: Dan Howarth

Deputy Head of Art: Lisa Carrana

Creative Director: Jade Sheppard

Chief Creative Officers, McCann UK, and Co-Presidents, McCann London: Robert Doubal, Laurence Thomson


Craft

Executive Producer: Amos Usiskin

Producer: Jacob Gardner

Head of Integrated Production: Sophie Chapman-Andrews

Chief Production Officer: Sergio Lopez

Account Managers: Vanessa Mokrab, Alix Huys

Sound: Will Francis, Giselle Hall

Offline Edit: Isaac Crutchley, Alister Graham, Emma Swinton


FurLined

Director: Brian Aldrich

Producer: Barty Dearden

EP/MD: Olly Chapman

Production Manager: Alexandra Michaels

DoP: Stephen Keith-Roach

First AD: Matt Clyde

Offline Editor: Mark Edinoff @ Work


Big Picture Company

Producer: Nicola Corte

Production Manager: Marcia Manning


Envy

Producer: Peter Burch

MD: Greg White

Colourist: Jax Harney

Flame Op: Martin Waller

Genres: Comedy

Categories: Food, Food Delivery Services

McCann EMEA, 2 months ago