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Just Eat and Love Island Find Love Again with Return of 'Get Stuck In' Campaign

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Launches by McCann London and produced through Craft, British rapper, singer, songwriter Lady Leshurr and stand-ups Inel Tomlinson, Tez Ilyas and Jamali Maddix narrate the spots

Just Eat and Love Island Find Love Again with Return of 'Get Stuck In' Campaign

Just Eat are recoupling with Love Island for its hotly anticipated return. The ‘Get Stuck In’ sponsorship campaign, created by McCann London, is spearheaded by four new arrivals - lovebirds Izzy and Lloyd, and geckos Gaz & Oz. 

The characters, voiced by British rapper, singer, songwriter Lady Leshurr and stand-ups Inel Tomlinson, Tez Ilyas and Jamali Maddix respectively, take us to the heart of the villa, commentating on all the fun and dramz as it unfolds. We see them not just eye up the contestants, but also the delicious Just Eat food.

The animatronics were designed, built and puppeteered by the best in class and award-winning John Nolan Studio. Their incredible attention to detail has brought these characters to life in a charming and tactile way. 

The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. It breaks on Monday 28th June, with the launch of the new Love Island series on ITV2. Just Eat is also headline sponsor of the popular ‘Love Island: The Morning After’ podcast. 

The integrated campaign builds on Just Eat’s hugely successful sponsorship of Love Island’s first ever winter series last year. The through-the-line campaign, placed Just Eat in the zeitgeist, building affinity with 18-34s and reaffirmed the food delivery app’s position as the market leader.

The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This is the second campaign since McCann Worldgroup retained the Just Eat Takeaway.com expanded creative account in March this year.

Matt Bushby, Just Eat Takeaway UK marketing director, commented: “Love Island is finally here and Just Eat is set to help fans get stuck in. As the food delivery sector continues to mature, it's increasingly important to remain culturally relevant, converting our strong brand awareness into consideration and preference - Love Island enables us to do just that. As fans tune in in their droves, we hope our loveable geckos and lovebirds amplify the joy of indulging in the much-anticipated return of the show.”

Victoria Gold, Just Eat Takeaway UK head of marketing communications, said: “Love Island is back and like us, audiences cannot wait to get stuck back into the villa action. Building upon the success of our 2020 campaign, we bring fresh creative and a visual feast to living rooms across the nation with our loveable Love Island characters - Lovebirds, Lloyd and Izzy; Geckos, Gaz and Oz - as they commentate on the comings and goings in the villa. Just like fans at home.”

Rob Webster & Alexei Berwitz, McCann creative directors, commented: “There’s no better feeling than getting stuck into Love Island with your mates and a delicious Just Eat. Turns out that’s as true for people as it is for egomaniac Lovebirds, and desperate geckos with a penchant for beatboxing and piri-piri sauce.”


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Just Eat

UK Marketing Director: Matt Bushby

UK Head of Marketing Communications: Victoria Gold

UK National Marketing Manager: Alice Saleh

UK Marketing Project Manager: Ellie Stone

Global Art Director: Emma Williams

 
McCann London

Creative Agency:   McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors:   Rob Webster & Alexei Berwitz

Creatives: Adam Taylor-Smith & Stephen Yeates

Managing Partner:   Tommy Smith

Account Director: Emma Reitman

Account Manager:   Joely Buxton – Smith

Senior Planner: Emily Ellis

Head of Design: Lisa Carrana

 
Craft

Chief Production Officer: Sergio Lopez

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Producer: Jacob Gardner

Senior Client Manager: Aurelia Aziza

Senior Client Manager: Vanessa Mokrab

Junior Implementation Manager: Andrea del Águila

Business Affairs Lead: Val Boyce

 
Voice Over

VO talent: Iain Stirling, Lady Leshurr, Inel Tomlinson, Tez Ilyas, Jamali Maddix

 
Production

Production company: Park Pictures

Director: Terri Timely

Executive Producer: Stephen Brierly

Producer: Amy Appleton

Account Director: Julia Dixon

Producer (UK): Amy Appleton

 
Service Production

Service Production: Company Page International Services

Producer (Portugal): Nick Page

Producer (Portugal): Nick Roycroft

Production Manager (Portugal): Natalia Alves

Director Of Photography: James Blann

Production Designer: Carlos Cipriano

Food Stylist: Katie Giovanni

Puppeteers / Animatronics: John Nolan Studio

 
Edit

Editing Company: Trim

Editor: Elise Butt

 
Post Production 
Post Production Company MPC

VFX Producer: Luke Raffety

VFX Supervisors: Peter Smith & Lora Nikolaeva

Producer: Grace Thorpe

Colourist: Pete Oppersdorff

 
Sound

Sound: String & Tins

Producer: Alina Miroshnichenko

Sound Design: Culum Simpson

 
Media and Social

Media handled through: UM

Social handled through: BYTE

Categories: Retail and Restaurants , Food delivery platform

McCann London, Fri, 25 Jun 2021 16:42:13 GMT