Juniper Park\TBWA has brought on Nathalie Cusson as creative director, design and artistic director of Bolt Content (the internal content production arm of the agency).
Nathalie is a multidisciplinary creative director with 20+ years in the advertising and design industries. She brings extensive hands-on experience in corporate identity, branding design, editorial design, and art direction, as well as retail environment design, motion and film making.
Cusson has worked in Toronto and Montreal for agencies such as TAXI, BBDO, Zulu Alpha Kilo, Rogers Publications and Bookmark Content, leading and inspiring diverse teams of professionals for iconic brands, such as Rethink Breast Cancer, Fairmont Hotel & Resorts, Telus and Mercedes. Cusson was also creative director of Air Canada’s EnRoute brand (magazine, digital content, film festival, videos, which won the Grand Prix Graphika InfoPresse).
Her work has been recognised through numerous awards, including Applied Arts, Communication Arts, the National Magazine Awards (14 prizes), Magnum Opus Award, the Pearl Awards, P&G Beauty awards, Folio: Eddie and Ozzie Awards, AIGA (American Institute of Graphic Arts) and the Advertising & Design Club of Canada.
Cusson is part of the film directors collective Bent Design Lab, based in Portland, Oregon. Her film work has been featured on NOWNESS, was awarded Vimeo Staff Pick and was nominated in short film festivals in Toronto, Montreal, Chicago, Los Angeles and Miami.
Cusson is also a strong mentor to junior talent, most recently teaching at Montreal’s Supinfocom to gaming designers and animators.
“Nathalie has a unique sense of aesthetic that elevates everything she touches. Her multi-disciplinary definition of design permeates 2D, 3D, motion graphic and film, which brilliantly complements and enhances Juniper Park\TBWA’s offering,” says Graham Lang, CCO of Juniper Park\TBWA.
Cusson says of design: “I see design as a reflection of who we are – more than ever, a moving, living thing. Movement has a magnetic quality. It can take the shape of film, animation, virtual reality, environment and other dimensions that we have yet to discover.”