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Juniper Park\TBWA Reinforces Its Commitment to Diversity and Inclusion with New Talent



With the new hires, the company also aims to accelerate its continued transformation towards precision marketing and in-house production

Juniper Park\TBWA Reinforces Its Commitment to Diversity and Inclusion with New Talent
Today, Juniper Park\TBWA, The Disruption Company, is announcing twenty-four new hires since the beginning of the year and throughout lockdown, spanning the agency’s strategic planning, creative, media, content production, account services, and operations teams. The new talents will accelerate the agency’s ongoing transformation towards data-driven precision marketing and in-house production, while reinforcing its commitment to diversity and inclusion.

Since Dustin Rideout’s arrival as CSO in January, the agency has welcomed five strategists to support its data-driven planning for precision marketing: Aviva Frenkel, VP, director of strategy, who joins from McCann Canada; Shipra Chauhan, director of strategy, who joins from 5&Vine Inc.; Julien Coulter, director of strategic planning; Matthew Wright, customer journey and comms planner; and Glenesha Grant, as strategist. The agency’s media department also welcomes David Udolloress as group director media strategy, joining from OMD, to lead the precision-led media strategy, which is fully integrated with the agency’s Marketing Science team.

Proactively leaning into the growing demand for agile and cost-effective content, Juniper Park\TBWA’s in-house production arm, Bolt Content, welcomed a new leader and producer: Nadia Dunn as executive producer; and Eleanor Strelkov as content producer. Cynthia Cyr also joins Juniper Park\TBWA as senior integrated producer.

Nadia Dunn now leads Bolt Content, working closely with Steve Emmens, managing director of integrated production. Dunn was previously a producer at both Leo Burnett and UNION, and has worked in similar roles in the UK, USA, and Canada.

Supporting the acceleration of brand content, the creative department adds four: John Ricciardella and Dylan Verwey as a creative team, who join respectively from Zulu Alpha Kilo and Rethink; Hayley Hewitt as director of creative operations, joining from Rethink; and Alison Parke as creative coordinator.

To bolster its account services team and support the influx of projects, the agency has welcomed nine new talents. These hires include Matt Barnes, senior account director, coming from Clemenger BBDO New Zealand, and Mathieu Khaled, account director, joining from TBWA\RAAD in Dubai. Other account team members who have joined include Gaya Ravi, as project manager; three new account executives (Paige Mackey, Zain Kazi, and Aida Haddad); and three new account coordinators (Carly Livingston, Carla Gomez and Sara Thibeau).

Rounding out the new talent, the finance department welcomed Alex James, director of finance and operations, who joins from DDB Canada; Johnathon Luu as accounts payable administrator; and Presheta Shilesh as client finance analyst.

“Our growth during this exceptional period in history is testament to our team’s excellence. We continue to help our clients pivot swiftly and strongly through each stage of the pandemic,” said Jill Nykoliation, CEO at Juniper Park\TBWA. “This additional, exceptionally strong talent group will help fast-forward our continued transformation towards precision marketing, while furthering our intentionally culturally-diverse team.”

With the new talent acquisitions made throughout the year, the agency is reinforcing its commitment to diversity and inclusion on multiple fronts: gender diversity, with women representing over 2/3 of the hires; cultural diversity, with 1/4 of the hires originating from another country; and visible diversity, with 1/3 of the hires identifying as BIPOC. “Upon the emergence of MeToo/Time’s Up, we took deliberate action to ensure gender was balanced throughout the agency. Women now comprise 57% of our agency and 50 percent of our leadership. We are moving with similar commitment and precision to ensure racial diversity, which will further our intentionally culturally-diverse team,” added Nykoliation.

The agency’s dynamic transformation towards precision marketing, growth in content production through Bolt, and design excellence with Le Parc, is the result of new client work focused on inventive recovery-and-revival efforts due to the pandemic. Projects such as the new virtual Canadian Cancer Society CIBC Run For The Cure, amongst others, and projects for new clients including the launch of Ravel by CF for Cadillac Fairview, the rebrand of Groupe Média TFO, and soon to be announced work for Sweet n’ Nice ice cream.

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Categories: Diversity and Inclusion, Corporate, Social and PSAs

Juniper Park\TBWA, Wed, 23 Sep 2020 15:10:12 GMT