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Juniper Park Targets Video Games & TV to Stop Violence Against Women

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Launches social media call to action to put an end to misogynistic content

Juniper Park Targets Video Games & TV to Stop Violence Against Women

Leading up to the 25th anniversary of the massacre at Ecole Polytechnique in Montreal, where 14 women were killed, YWCA Canada and Juniper Park are creating a social media tool that will allow people to take action, however small, on the issue of violence against women.

We all know that physical and sexual violence is wrong. But there’s an onslaught of images, videos, tweets, news clips, music lyrics, and posts that we see on a daily basis, where women are belittled, objectified, and attacked. 

Juniper Park wanted to make it easy for people to stand up and say it’s NOT OKAY. So a tool was created in the form of a hashtag - #NOTokay (#PASCorrect en français)– that can be used to point out anything from a misogynistic tweet to a TV show where women are gratuitously beaten, raped, and killed.

YWCA Games
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Advertiser: YWCA

Production Company

Production Company: (Radio) BLVD, Pirate Radio


Edit Company: Panic & Bob Editing

Editor: Laura McMillan

Executive Producer: Sam McLaren

Creative Agency

Creative Agency: Juniper Park, Headspace Marketing

Art Director: Bonnie Cheung

Copywriter: Erin Kawalecki

Designer: Louis Duarte

Digital Producer: Ashlea Selskey

Executive Creative Director: Terry Drummond, Alan Madill and Barry Quinn

Managing Director: David Toto

Head of Print Production: Toby Sime

Producer: Janice Bisson, Wendy Hamilton, José Tétrault

Senior Account Manager: Deniz Melen

Categories: Social, Corporate, Social and PSAs

Juniper Park\TBWA, Fri, 28 Nov 2014 11:39:12 GMT