Selecting 25 ads for 25 years as award-winning audio post house, Jungle Studios reflects on some of its best work so far...
“2020 marks Jungle Studios 25th birthday. Back in 1994 we like to think we broke the mould by taking a ‘staff first’ approach. We banned smoking from day one, introduced private healthcare and put staff welfare, personal development and training at the forefront of everything we did. 25 years later this seems less than revolutionary, but at the time not all post companies worked this way. 25 years later we’re still true to our roots – Sister Sound is our new facility designed and run by our junior engineering staff and our in-house training has been opened up to the wider industry with our Jungle Masterclass which distils our 25 years of experience into seven handy workshop sessions.” – Graham Ebbs, managing director.
As we look back, we’re proud to have collaborated on some of the most outstanding, award-winning work in the industry, providing sound and music for TV, cinema, digital and radio. So to celebrate we’ve selected our top 25 ads to represent 25 years of memorable, long-lasting achievement.
1. BBC - RIO OLYMPICS 2016
In this captivating ad for BBC, animals in the wild kingdom represent athletes getting geared up for the Rio 2016 Olympics. The emotionally-fuelled music intensifies as the action gears up and our hearts are left beating in anticipation for the big games.
2. FERRARI - SF90 STRADALE 2019
The SF90 Stradale is, as Ferrari states: 'the most powerful Ferrari ever', developing a total of 1,000 horsepower. This prevalent power is successfully portrayed in this spot, helped by the dynamic sound design from Jungle’s Chris Turner.
3. PLAYSTATION – DOUBLE LIFE 1999
A series of diverse individuals demonstrate that video games are more than just child’s play. “Double Life was my absolute favourite,” says sound designer Chris Turner. “I was a runner at the time that it was made and it kept me at work into the small hours. Everything from the casting to the script - the whole look of this advert was refreshingly new.”
4. RNLI – INSTINCT 2017
The first in RNLI’s national drowning prevention campaign, Instinct informs audiences of one key survival skill that could save lives. To create sound for this hard-hitting piece, sound designer Jim Griffin had to get into character: “It turns out it’s hard to drown yourself in a tin bath and not make it sound like comedy! I had to dig deep.”
5. RICE KRISPIES – DINOSAUR 2014
Created by Leo Burnett, Dinosaur is narrated by five year old Toby Jones who takes us through his imagination. The ad shows not only how Rice Krispies ‘really’ got their sound, but in a wider scope, how Rice Krispies bring out any kid’s imagination. Sound designer, Chris Turner used jungle soundscapes to conjure up the Jurassic atmosphere and real Rice Krispies were recorded for the authentic snap, crackle, and pop!
6. JAGERMEISTER - IT RUNS DEEP 2012
It Runs Deep celebrates the deep and meaningful bonds experienced between true friends. The campaign, costing £3 million, features a group of real-life professional surfers – including Oli Adams, Ben Skinner and Ritchie Fitzgerald – and was shot over ten days in Iceland, without storyboards or scripts. The rock band Fightstar, who are supported by the brand’s music initiative, JägerMusic, provide the soundtrack.
7. NATWEST – MUSTANG 2013
In this relatable ad by Natwest, a loving father who dreams of one day owning a Mustang is seen time and time again sacrificing his own desires to help his daughter, from piano classes to driving lessons. The beat of the music sets the tempo as we’re taken through his often comical journey as he’s challenged at every step.
8. MARMITE – PADDINGTON 2007
The beloved Paddington Bear breaks his trademark love of marmalade sandwiches by experimenting with Marmite and cheese - “really rather good,” he concludes. Shame the pigeon who takes a bite doesn’t agree. This was an enjoyable spot, incorporating the various noises found in the city of London as well as the squeezy sound of delicious Marmite being added to the sandwich.
9. VOLKSWAGEN - NIGHT DRIVE 2007
Volkswagen’s 2007 ad for the VW Golf features a recording of the late actor, Richard Burton. The twinkling sounds throughout help create the experience of a quiet evening’s drive - calm, relaxing and done just for enjoyment. The question at the end asks, “When was the last time you just went for a drive?” Through a partnership with Jump Cut, visitors to the website night-driving.com were able to create their own versions and edits of the ad.
10. SHELL – CIRCUIT 2009
This 60 second ad features a vintage Ferrari F1 racing car winding through the streets of various cities. As it powers through, skidding, screeching and revving, the car model updates, taking just a moment to refuel at a Shell stop before racing off into the distance once more.
11. RENAULT CLIO - THIERRY AND ANIMAL 2003
Featuring Thierry Henry, this spot for Renault Clio stars the footballer jamming with Animal, the drumming Muppet, in a new take on the 'va va voom' theme. Henry states that a car’s good performance, like good music, is all about timing. The music in this spot skillfully aligns to the jazz illustrations on screen. The ad was a major success story for Renault, with the model being listed as a best-seller.
12. HONDA - JUMP 2008
This Honda ad was the first ever live advert on British television featuring a team of skydivers leaping out of a plane. 45 skydivers all jumped into the sky together in the efforts of creating a series of shapes to reflect features of the car, including a suspension spring, a camera, a steering wheel and finally the word 'accord.' The ad incorporated numerous pieces of sound design with fast cuts and edits to produce overall effect of the experience.
13. VW – Fly 2008
Volkswagen took a new approach to an advert for an automotive, comparing the power of their new car to a fly so strong, it can resist being swallowed whole by an unsuspecting frog. The alarmed frog is flown through the air, led by the fly until it eventually drops back into the water in front of the idle VW Golf GT - branded 'unusually powerful'.
14. BBC SPORT FORMULA 1 – THE SCREAM OF SCIENCE 2009
Another expertly designed spot with dynamic sound to match its striking visuals. The various sounds help gather tension and excitement for BBC Sport Formula 1 as the glossy dark visuals accompany the technical descriptions of the racing car.
15. SPECSAVERS - EERIE 2008
Casting a dark twist over the pitfalls of bad eyesight, SpecSavers delivers an eerie commercial following the story of a workman in a mountain town and the terrible knock-on effects of his weak eyesight.
16. HONDA - CHOIR 2006
Produced by Wieden and Kennedy London, Honda’s Choir features an incredible 60-person choir vocalising the experience of driving the new civic. The choir mimics the noises of the car through whistling, humming and even drumming on their teeth. Stuart Allen-Hynd commends this ad, saying, “As a sound designer, I admire the way the car sounds seamlessly blend with the vocal sounds. Without this working so well, the whole concept of the ad doesn’t work, and it's not an easy job to pull off!”
17. WALLS MICRO SAUSAGES - LATE NIGHT RUMBLE 2004
Deemed one of the most controversial ads of 2004, Late Night Rumble sees a pet dog, aggressively passionate about sausages, go into a frenzy when he sees the delicious treat being heated up in the microwave. The advert is hilariously strange and certainly a memorable project.
18. MAGNERS – STRAIGHT 2010
For their Method in the Magners campaign, the brand introduces character Aiden Boyle, the man in charge of driving fresh apples to the brewery. No matter what’s in his way, Aiden ensures these apples get delivered in the quickest route from A to B, even if it includes crashing through the walls of the brewery - because “everyone knows the quicker the apples are pressed, the fresher the juice that makes the Magners.”
19. TANGO - SPROUTS 1999
Tango’s 1999 Sprouts ad starts with a normal family dinner, until it is interrupted by a mule in orange slippers, hitting the dad in the face with the back of his heel, representing the fact that you know when you’ve had a Tango Sprout. A unique and comedic spot with fun and quirky sound design to match.
20. WALKERS - TIGHT SECURITY 1998
In this Walkers ad, agents are following around a little girl in order to rob her of her delicious Walkers crisps. As the little girl is being walked home by tight security services, she is eating her crisps with a loud, mouth-watering crunch for every bite she takes. Once she’s home and the agents are able to infiltrate and replace her Walkers for off-brand chips, the crunch in her chip is gone and the difference is immediately noticeable.
21. BATCHELORS SUPER NOODLES – STARVING 1998
Another quirky spot from the archive. In this ad, a overly dramatic man pleads his girlfriend to feed him as he pretends to starve under the blistering heat of the lamp in his living room. Sound engineer Graeme Elston remembers it well: “For me, good advertising should be about connecting with people, and while this ad may not be adventurous in terms of sound, it’s incredibly funny, well written and well performed. The pitiful phrase ‘I’m wasting awaaaaay’ is still used in our house when we moan about being hungry. When you work on an ad like this, even if your own role is relatively straight forward you feel privileged to have been a part of the creative process.”
22. THINKBOX - HEAD 2009
Thinkbox’s first ever TV advertising campaign was designed to remind advertisers of the continuing power and effectiveness of TV. Multi-award winning director Chris Palmer, focused on television’s ability to create long-term memories: “It’s funny how 30 seconds can last a lifetime.” The ad features a hypnotherapy patient impersonating famous lines from popular TV ads in pop culture.
23. TANGO – BARREL MISS 2003
In this unique take on juice production, a worker is strapped to a chair and hurtles head first towards a barrel of fresh oranges, only to miss completely and crash into a pile of boxes. Not only was it popular among audiences nationwide but a favourite in our studios too. Sound engineer Dave Pool comments: “I love the commentary-style voiceover and timing on this gem.” And musician Dom Dew says: “The whole Tango campaign was bonkers, but everyone was talking about and imitating it. ‘You’ve been Tangoed’ became a catchphrase across the whole country, so you knew everyone had taken notice.”
24. VW TIGUAN – WALTER 2008
In this mockumentary ad, the main character, Walter is a driving instructor who has a knack for getting his students through their tests with a one hundred percent success rate. As the ad progresses, the audience is informed that Walter’s secret is his VW Tiguan, which is ‘simply effortless’ to drive.
25. CADBURY'S – EYEBROWS 2009
The unforgettable ad in which two kids dance with their brows became an icon with over 4 million views within the first three weeks of being released. Early 80s Miami electro classic, ‘Don't Stop the Rock’, makes this ad the comedic genius it is.