Jungle & Radioville Record 10 Live Audio Creatives In A Day for 'Do It Day'

Jungle and Radioville set themselves a tough challenge for today's Do It Day - to record, mix and deliver 10 audio creatives from Do It Day's headquarters at IBM London.

The creatives accompanied Good Deed Day, an initiative from Metro, in partnership with ASDA, which sees regions compete to be named Britain's kindest area. Features in each of Metro’s 10 regional editions set out the challenge to its readers and asking them to do a good deed and share it on Twitter.

For the launch Jungle and Radioville pre-recorded an audio call to action which aired this morning. Then 10 live audio creatives were recorded today featuring the voices of delegates and participants from the event with the aim of having them “on air” by a 4pm deadline.

There was a frantic search for regional accents, a lot of sweat (not least from a mad dash across London from the South Bank back to the studios in Soho) but thanks to a fantastic team including Graham Ebbs, Chris Turner and Danielle Van Herk from Jungle; Sean Carnegie and Ian Mactavish from Radioville; and Tristan Marshall from Krow, the plan was a success!