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JuneShine Spirits Helps You ‘Dodge The Sugar' with Canned Cocktail Campaign

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Stept Studios campaign highlights JuneShine's recently launched line

JuneShine Spirits Helps You ‘Dodge The Sugar' with Canned Cocktail Campaign

Leading better-for-you alcohol brand, JuneShine, today announced the launch of its first ever live TV commercial campaign to feature their new line of JuneShine Spirits canned cocktails.

The commercial was produced in partnership with Stept Studios, an award winning media production house, and highlights JuneShine’s recently-launched line up of ready-to-drink, no sugar added canned margaritas, mai tais and vodka sodas. This TV campaign comes at an exciting time for JuneShine as the brand expands outside of the hard kombucha category. The commercial dramatises the major difference in sugar content between JuneShine Spirits and other leading canned cocktail companies. 

“We believe you don’t need 27g of sugar to make a delicious margarita and the status quo for canned cocktails has been established in the 25-30g of sugar range which is totally unnecessary and actually has turned off a lot of health conscious customers from the category. We wanted to highlight the relative lack of sugar in our cocktails in a dramatic over the top western duel commercial setting. The tv spot was inspired by the Mac v. PC and Coke v Pepsi ads in the past. We wanted to take something scientific and boring like ‘no sugar added’ and make it visually exciting and entertaining so we created this western landscape with Stept’s CGI team and they totally nailed the visuals! It was amazing working with Stept who was able to deliver a super bowl quality commercial for an underdog budget.” said JuneShine CMO, Forrest Dein.

The commercial will debut on April 1st on streaming / YouTube and on April 7th on Live TV during the San Diego Padres opening day baseball game. It will air during every Padres game from April through the end of May, as well as during the Kentucky Derby and a variety of other live TV events in SoCal. It will also stream via OTT on all the major apps including Hulu, ESPN, and more. It will be paired with a multi-channel campaign across social media, OOH, and in store advertising.

“Launching an over-the-top commercial on April Fools Day was intentional, but the only joke here is that some people think you need 27g of sugar to make a good margarita.”

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CMO: Forrest Dein

Creative Director: Kahana Kalama

Creative: Stept Studios

Post Production: Lockt Editorial

Director: Pat Hall

Brand Strategist: Randall Bourquin

EP: Jon Brogan

Post EP: Tim Baldini

Senior Post Producer: Joaquin Villalobos

Editor: Amanda Moy

Finishing Editor: Nicole Johal

VFX Supervisor: Carl Stern & Max Krone

CGI: Max Krone, William Bachman, Justin Bogart

VFX Coordinator: Nikita Smekalkin

Sound Design & Mix: Eric Crepeau

Voiceover: Max Krone

Titles: Soryn Mouton & Ryan Stifler

Storyboard Artist: Dan Smith

Categories: Alcoholic Beverages, Spirits

Stept Studios, Fri, 01 Apr 2022 16:19:38 GMT