Fri, 01 Apr 2022 16:19:38 GMT
The commercial was produced in partnership with Stept Studios, an award winning media production house, and highlights JuneShine’s recently-launched line up of ready-to-drink, no sugar added canned margaritas, mai tais and vodka sodas. This TV campaign comes at an exciting time for JuneShine as the brand expands outside of the hard kombucha category. The commercial dramatises the major difference in sugar content between JuneShine Spirits and other leading canned cocktail companies.
“We believe you don’t need 27g of sugar to make a delicious margarita and the status quo for canned cocktails has been established in the 25-30g of sugar range which is totally unnecessary and actually has turned off a lot of health conscious customers from the category. We wanted to highlight the relative lack of sugar in our cocktails in a dramatic over the top western duel commercial setting. The tv spot was inspired by the Mac v. PC and Coke v Pepsi ads in the past. We wanted to take something scientific and boring like ‘no sugar added’ and make it visually exciting and entertaining so we created this western landscape with Stept’s CGI team and they totally nailed the visuals! It was amazing working with Stept who was able to deliver a super bowl quality commercial for an underdog budget.” said JuneShine CMO, Forrest Dein.
The commercial will debut on April 1st on streaming / YouTube and on April 7th on Live TV during the San Diego Padres opening day baseball game. It will air during every Padres game from April through the end of May, as well as during the Kentucky Derby and a variety of other live TV events in SoCal. It will also stream via OTT on all the major apps including Hulu, ESPN, and more. It will be paired with a multi-channel campaign across social media, OOH, and in store advertising.
“Launching an over-the-top commercial on April Fools Day was intentional, but the only joke here is that some people think you need 27g of sugar to make a good margarita.”view more - Creative
CMO: Forrest Dein
Creative Director: Kahana Kalama
Creative: Stept Studios
Post Production: Lockt Editorial
Director: Pat Hall
Brand Strategist: Randall Bourquin
EP: Jon Brogan
Post EP: Tim Baldini
Senior Post Producer: Joaquin Villalobos
Editor: Amanda Moy
Finishing Editor: Nicole Johal
VFX Supervisor: Carl Stern & Max Krone
CGI: Max Krone, William Bachman, Justin Bogart
VFX Coordinator: Nikita Smekalkin
Sound Design & Mix: Eric Crepeau
Voiceover: Max Krone
Titles: Soryn Mouton & Ryan Stifler
Storyboard Artist: Dan Smith
Categories: Alcoholic Beverages, SpiritsStept Studios, Fri, 01 Apr 2022 16:19:38 GMT