Julien Laroche Joins Haigo 

Julien Laroche joins design and innovation agency Haigo, where he will lead the newly-created Growth team. Julien will be helping the agency develop its new business department, launch its online education program (the Haigo Academy) and prepare for its international expansion next year. Previously, Julien worked at agency Design Les Sismo and in the marketing division of France’s multinational electric utility company EDF. Haigo joined the Sid Lee Paris collective at the beginning of the year, expanding the agency’s strategic consulting and project management through user research, design, and agile methodology.  

“After five years of organic development, it was time for us to strengthen our development strategy. Julien knows our businesses and the players in our sector very well. He has amply demonstrated his ability to support the growth of a design agency, and it is a pleasure to welcome him to help us achieve our ambitions for 2021.” - Guewen Loussouarn, founder and managing director, Haigo.