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Trends and Insight in association withSynapse Virtual Production
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Julie Bourges' High Five for a Happy Quarantine

11/05/2020
Advertising Agency
Amsterdam, Netherlands
190
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Producer at 72andSunny Amsterdam, Julie discusses why boredom is good

Like most producers, I’m a control freak. I couldn’t tell you where I’ll be in five years, but I can tell you how much I like spreadsheets to be organised, coloured and filled out (I guess that’s a skill, right?)


When the quarantine started, like everyone else on the planet I was forced to deal with things I wasn’t used to: commuting from the couch to the office in one second, without having the time to think ahead about the day or call my mum, hearing everything through headphones for eight hours a day and feeling like they were never out of my ears even when taking them off, and being forced to get creative 24/7 just to find ideas for breakfast, lunch and dinner every day (thinking about all my creative pals out there, much respect).


But here it is, week seven of lockdown now and weirdly I’m starting to bring s̶e̶x̶y̶ control back. I’ve come to realise that my day is happy and fulfilled with a high five.



Connect: call someone, write to someone - instantly like a text or delayed like a card to the next friend’s birthday on your list. I’m currently planning my dad’s 60th virtual birthday party with custom games about him and ‘bring your own costume’.


Invent: get creative through homemade face masks, try nail art on yourself, make up new recipes. I usually call them 'prototypes', my latest was a chocolate and coconut tiramisu.

Help: your mum to install this new app, buy your groceries through a different shop every new order, drop a piece of home-made tiramisu to the cafe you bought your coffee beans at (while keeping your distance) or even your neighbour. 

Self care: wake up early to watch the sunrise, eat what you just created, listen to a new playlist, do the New York Times crossword puzzle with a coffee. 

Prepare: for when we’ll be allowed to socialise sans distance again - where or what will you want to eat first as soon as this is over? Where would you like to spend the first weekend out of quarantine? 


For inspiration:
Invent (in French but lots of quick and funky recipes), self care with daily crosswords weekly quizzes or help

Julie Bourges, producer at 72andSunny Amsterdam
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