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Group745
Group745
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Group745
Group745
Creative in association withGear Seven
Group745

Julia Roberts Stars in New Calzedonia TV Spot From Saatchi & Saatchi Italy

27/10/2015
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Oscar-winning director Grant Heslov shoots the Hollywood star as a shop assistant

The iconic Hollywood actress Julia Roberts continues her relationship with Calzedonia. After her first collaboration with the brand for their 2014 spot ‘Life is a Journey’, Julia Roberts returns as protagonist of a TV spot for the 2015 season.  The action takes place in Los Angeles, the Star’s city of residence, in a spot directed by Grant Heslov (An Oscar-winner as Producer together with Ben Affleck).  The spot takes place in a specially reconstructed Calzedonia shop, and has the feeling of a light comedy.  

Calzedonia strengthens its relationship with Julia Roberts through this light and ironic story, which communicates to the world its expertise and leadership in legwear.  For Calzedonia, working again with Julia Roberts as the star of the TV spot is significant during a phase of expansion and commercial development not only in Italy, but also in the world market.  The choice of Grant Heslov - a director, screenwriter and producer of international renown – to direct a star of the status of Julia Roberts, was also significant for global brand Calzedonia.


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