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Julia Roberts Flashes a Smile in Sparkling New Perfume Ad

Creative

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French visual artist Bruno Aveillan directs latest Lancôme La Vie est Belle spot for Publicis 133

Julia Roberts Flashes a Smile in Sparkling New Perfume Ad

Fronted by Julia Roberts, the new ad for Lancôme's La Vie Est Belle fragrance launched this week, created by Publicis 133 and directed by award-winning French visual artist Bruno Aveillan.

In 2012, Julia Roberts invited us to liberate ourselves from conventions in order to find happiness. In this new spot set on the Trocadero esplanade of Paris, Julia Roberts - with her iconic smile - encourages us all to share happiness.

The first broadcast of the film launched in France on 26th August, across TV and digital, with press launching on the 29th August. The campaign is due to launch in the US in September and Asia in November 2018.