Juice Welcomes New VFX Directors to Roster
Juice has recently signed two directors as part of its VFX roster.
Matthias Berndt has roots in the heart of the automotive industry – Germany, hence it's not a surprise that shooting cars is a profession as well as a great passion. He directed automotive campaigns in the African desert, in Downtown LA, or in the hustle-bustle of Mumbai, for brands like BMW, Porsche, Lamborghini, Mercedes-Benz, Jeep, and Jaguar. Like all directors in Juice’s roster, he knows his way around the VFX processes well. Taking advantage of his own background in animation and editing Matthias successfully enhances the shots with CGI and visual effects, making sure the final output exceeds the highest, narrative expectations.
Mathias Berndt
"I am thrilled to start working alongside the Juice team. I always love the creative energy of automotive commercials that sometimes feel like short action movies and I’m looking forward to shooting with the support of highly skilled VFX experts", comments Matthias Berndt.
Jack Cole is one of the most exciting directors emerging from the UK commercial scene. He is best known for his witty humor and combining various techniques in his storytelling. Jack directed campaigns for agencies such as Mother, Droga5, BBH, AMV BBDO, and BETC, working for brands like Heineken, Panasonic, Google (YouTube), Reebok, Subway, Sprint, Unilever, and Johnson & Johnson.
Jack Cole
“I’m always excited about collaborating with VFX, and CG artists. Joining forces with Juice it’s a perfect opportunity to work in tandem with a larger team and expand my creative capabilities,” adds Jack Cole.
“What do Jack and Matthias have in common? Unquestionably high-quality visual storytelling, award-wining works, and deep understanding of VFX. We are happy to have them on board, and can’t wait to introduce them to our clients!” says CEO of Juice Adam Tunikowski.
The rest of the Juice roster also has a strong VFX core – design-driven aesthetic and highly visual storytelling are the trademarks of Michał Misiński. Eric Will, almost exclusively working in the Asian markets, can harness CG to direct stories that transfer you to other realities. He engages the audience with a unique blend of characters and striking visuals. Marcin Karolewski is known for his subtle take on the world and the strong illustrative background that defines his work and provides outstanding art direction.
