Thu, 02 Apr 2020 08:00:52 GMT
What stands out in all six spots is the futuristic environment, done completely in CG. ”Renault wanted something fresh and avant-garde. The starting point was the road design – we knew it needed to be unconventional. Then we played around with the trajectory of the car movements. The billiard balls going in all directions after the break-off was one of the inspirations." - says Juice's producer Maciej Gołębiowski.
The studio is well known for its works for the automotive branch. Nevertheless, this project had a challenging aspect to it, according to Maciej: "There was a matter of time pressure. Luckily, over the years, we've mastered the work model, which proves effective when we are facing tight deadlines."
The campaign premiered in March 2020.
Genres: Visual VFX
Categories: Automotive, CarsJuice, Thu, 02 Apr 2020 08:00:52 GMT