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Juice Paints a Picture of Celebration for Qatar's Histotric National Day

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Qatar National Day Organising Committee works with Juice on the short–full 3D animation celebrating the country's history, values and culture

Juice Paints a Picture of Celebration for Qatar's Histotric National Day

The commemoration of Qatar's unification in 1878 – Qatar National Day is the biggest and one of the most important celebrations of the year. This special day is celebrated with great fanfare and reverently – with a colorful parade, a mesmerising fireworks display lighting up Doha's skyline. But most importantly this is a ceremony of Qatari national Identity – its history, values, traditions, and culture. 

"We were invited to create a story, that would appeal to every, proud Qatari. The video is also a part of a wider mission – to reach the youngest generation, where using animation as a medium to do so is still rare and quite unique" says Michał Misiński, the director.

Under Michał Misińki's direction – Juice's CG and sound team were able to create a moving painting – a visual journey through the remarkable history of Qatar. They dived deeply into the country's story and its heritage to make sure they don't miss even tiny detail in visuals and the narrative.

"We were involved in the project from its initial stage. We created the scenario, all the concepts, took care of the animation and sound. There were eight types of characters wearing special outfits (we know what eghal, ghutra and thobe is now), 3 types of animals, 17 crowds, more than 30 environments– a special set of brushes was created and passed to our tech-savvy masters to achieve the painting look output" says Olga Rabiecka, the producer.

The film was published on all QND social media channels, national TV stations – Qatar TV, Alrayyan TV, Alkass, and on the Doha360 digital platform, reaching two million views on Twitter in four days.


video
QATAR National Day 2020

CREDITS

Agency / Creative
Post Production / VFX

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Animation
view more - Creative
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Genres: Animation, Visual VFX

Categories: Short Films and Music Videos, Short films

Juice, Thu, 28 Jan 2021 12:20:52 GMT