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Juice Helps Budweiser Unleash a Dance Craze in New Chinese Ad

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DJ Marshmello and star Eason Chan host the full CG craze bash from BBDO Asia and Juice

Juice Helps Budweiser Unleash a Dance Craze in New Chinese Ad

Budweiser Brewing APAC is Asia's largest beer company by sales. The Asia arm of Anheuser-Busch InBev has a portfolio of more than 50 beer brands and holds more than 45% of China’s market of premium and super premium beer.

Juice was on a mission to create a full CG craze bash hosted by DJ Marshmello and Chinese celebrity Eason Chan together with director Roni Shao, and Eagle Media thru BBDO Asia.

"We have delivered Budweiser commercial when Shanghai imposed the tightest Omicron restrictions yet. It was four months of hard work, and two months of it working from home. Thanks to the close remote cooperation and well-tested workflow between our outposts, we were able to adequately support the Shanghai team facing constant uncertainty of the strict regulations and together deliver the best quality possible.” says Juice managing director Simon Astbury. 

This is a studio cut. 

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Client: Budweiser Brewing Company APAC

Agency: BBDO

Production House: Eagle Media

Director: Roni Shao

DOP: Dustin (Shanghai) & A KAI (Hong Kong)

Editor: Terence & Rinco

Post-production: Juice

Music: Bartłomiej Spasowski

Genres: People

Categories: Beers, Alcoholic Beverages

Juice, Thu, 21 Jul 2022 11:20:26 GMT