Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Juan Cabral Goes to Ground for Thrilling Honda Civic Spot



Wieden+Kennedy and Time Based Arts use ground up perspective to showcase the latest sporty Civic

Juan Cabral Goes to Ground for Thrilling Honda Civic Spot

Honda is taking drivers closer to the road than ever before in its thrilling new pan-European Civic campaign, created with Wieden+Kennedy London.

The new campaign is spearheaded by a 60-second TVC, 'Feel More', which shows that the closer you are to the road, the more you feel. Exploring the drive from a ground-up perspective, the visceral film showcases the low and sporty Civic, designed for people who truly love to drive. 

Directed by Juan Cabral, who has previously created work for brands including Apple, Ikea and Cadbury, the spot celebrates Civic’s low driving position which makes the driver feel plugged into the car and the road for a more intense experience. What starts as a seemingly ordinary journey to the supermarket becomes a heightened trip of epic proportions.

The campaign, which is launching across Europe, is supported by out of home and social advertising.

Joe De Souza, creative director, Wieden+Kennedy London, said: “When things are up close and personal - right before your eyes, at your fingertips, under your feet - that’s where it starts to get interesting. Everything’s heightened. So we wanted to communicate the Honda Civic's low aerodynamic profile and advanced sportiness in a way that felt unexpected and visually interesting. 

“Director Juan Cabral took this insight and helped create the film, shot 'in camera', that shows how the Civic turns an ordinary drive to the shops into a thrillingly exaggerated, joyful ride.”


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Visual VFX

Categories: Automotive, Cars

Time Based Arts, Fri, 06 Mar 2020 10:21:43 GMT