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Juan Cabral Goes to Ground for Thrilling Honda Civic Spot

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Wieden+Kennedy and Time Based Arts use ground up perspective to showcase the latest sporty Civic
Juan Cabral Goes to Ground for Thrilling Honda Civic Spot

Honda is taking drivers closer to the road than ever before in its thrilling new pan-European Civic campaign, created with Wieden+Kennedy London.

The new campaign is spearheaded by a 60-second TVC, 'Feel More', which shows that the closer you are to the road, the more you feel. Exploring the drive from a ground-up perspective, the visceral film showcases the low and sporty Civic, designed for people who truly love to drive. 

Directed by Juan Cabral, who has previously created work for brands including Apple, Ikea and Cadbury, the spot celebrates Civic’s low driving position which makes the driver feel plugged into the car and the road for a more intense experience. What starts as a seemingly ordinary journey to the supermarket becomes a heightened trip of epic proportions.

The campaign, which is launching across Europe, is supported by out of home and social advertising.

Joe De Souza, creative director, Wieden+Kennedy London, said: “When things are up close and personal - right before your eyes, at your fingertips, under your feet - that’s where it starts to get interesting. Everything’s heightened. So we wanted to communicate the Honda Civic's low aerodynamic profile and advanced sportiness in a way that felt unexpected and visually interesting. 

“Director Juan Cabral took this insight and helped create the film, shot 'in camera', that shows how the Civic turns an ordinary drive to the shops into a thrillingly exaggerated, joyful ride.”

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Client: Honda

Client Name: Fabrice Estève, Jonathan Allee


Creative Director: Joe De Souza

Creatives: Max Batten, Pete Browse

Executive Creative Directors: Tony Davidson, Iain Tait

Group Account Director: Nick Owen

Account Director: James McHoull, Sam Hunton

Planner: Georgia Challis

TV Producer: Matt Ellingham

TV Production Assistant: Aran Patterson


Production Company: MJZ

Director: Juan Cabral

Production Company Producer: Sookie Foster

Editor: Russel Icke

VFX Company: TBA

Sound Company: 750mph

Sound Designer: Sam Ashwell

Genres: Visual VFX

Categories: Automotive, Cars

Time Based Arts, Fri, 06 Mar 2020 10:21:43 GMT