Journey Through 'Unexpected Britain' with BBH's British Airways Campaign

British Airways and Visit Britain have launched an online campaign promoting UK destinations to audiences in India, China and the US. 

‘Unexpected Britain’, created by BBH London, comprises of five 60 second films aimed at young travellers looking to fill their life with new experiences. 

The campaign is based on the idea that Britain is at its best when it’s experienced, rather than observed, using the expertise of British Airways and Visit Britain. 

Rather than focusing on stereotypical tourist hotspots, ‘Unexpected Britain’ highlights lesser known locations such as North Devon and the Lake District. The films end with the line ‘There’s more to Britain with British Airways’