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Journey Everywhere and Back Again in Citroën Mehari's Charming Animation

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NERD productions' animation director, Shay Hamias took the reins for the spot with Havas London

Journey Everywhere and Back Again in Citroën Mehari's Charming Animation

NERD Productions teamed up with Havas London to take Citroën on a road trip through time and beautiful landscapes, in this dazzling film directed by animation director Shay Hamias that pays homage to the Citroën Mehari.

Shay says: ‘’This project could not have come at a better time. In 15 seconds, we’ve been able to tell the story of a journey around the world. Exploring (while working from home) the different places our two protagonists visited back then, was a real treat considering this year’s ongoing travel restrictions.’’

This based-on-a-true-story charmingly crafted piece follows two friends on their venture around the world from 1972 to 1985 in their much-loved Citroën Mehari.

From the iconic US Route 66, all the way to the world’s heritage Serengeti Park in Tanzania, the dreamy animation commercial has a wonderfully nostalgic feel to it.

Shay added: "The overall aesthetic throws us back to the heydays of vintage travel posters that I have always liked; it was the perfect fit for my illustration style. The uniqueness of each scene was a joy to design. I particularly enjoyed showing the most gorgeous places and dropping subtle clues to the viewer, giving them an idea of where our two companions are on their journey around the globe."


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Genres: Animation, Storytelling

Categories: Automotive, Cars

NERD Productions, Wed, 02 Dec 2020 16:21:30 GMT