Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Josh Cole Directs Debut Video for Rudimental

Creative 1.1k Add to collection

OB Management director’s ‘Not Giving In’

Josh Cole Directs Debut Video for Rudimental

 

 
OB Management director Josh Cole shoots his debut video for Rudimental’s ‘Not giving in’, a powerful and emotive film based on the true story of Mouse, who managed to swerve a life of crime growing up in the slums of Manila to become World Breakdance Champion.
 
“This is a classic example of why people want to make music videos,” says Otis Bell, OB’s MD and executive producer on the video.  “The creative freedom, inspirational music and often high pressured environment, allows directors like Josh to create something that truly stands out and showcases their directing talent in it’s purest form.” 
 
View the video below:
 
 
Josh also explains that the video was based on Mouse’s own life story. “Mouse’s mother left to find a better life in the UK when he was seven years old and aged eight he was kicked out of home by his father,” he reveals. “He was going down the road of many of the street kids there – joining gangs and being involved in drugs. Some of the guys in the gang would dance and compete with other dance crews. 
 
“When he was 16 his Mum returned to Manila to find Mouse and bring him back to the UK where he stayed in Birmingham. He quickly became involved in the UK B-Boy scene and by the age of 18 he was winning competitions and aged 26 he became world champion which he then won again twice once in Singapore and once in San Paulo. 
 
“The video is based on the story of Mouse and shows the two sides of his story, by portraying an older brother who follows a less fortunate path that could have been the fate of Mouse had he not found dance. He has a brother and while he’s not dead, he is lost to the world of drugs and addiction and Mouse hopes that through telling his story he can inspire others to follow the right path.  
 
“Mouse came to Manila and helped us make the video and is also the guy teaching the actor playing him in the video. The young Mouse is played in the video by 11-year-old dance phenomenon B-Boy Allen. Allen’s older brother Arthur was a gangster who was trained by Mouse to dance from the age 16. He reformed and became a teacher and inspiration to a new generation of dancers in Manila. His crew ‘Breakism’ featured in the video are all Christian B-Boy crew preaching the reform of a gangster generation in Manila.” 
 
Credits
 
Director: Josh Cole
Producer: Tim Francis
Exec Producer: Otis Bell
Production Company:  Obmanagement 
DP: Luke Jacobs
Artistic Director/ Manila Production: Ereson Catipon AKA B-Boy Mouse
Octocopter: Graham Tolhurst and Ben Keene
Associate Producer: Ben Keene
Manila Fixer: Oshmar Merced
Choreographer: Arthur Añas
Editor: David Stevens @ The Assembly Rooms
Telecine: Matt Turner @ Absolute
Post Production Producer: Dan Bennet @ Absolute
Representation:  OB Management
Sound Mix: Nick Davies
Insurance: Alan Chapman & James/Loss Adjuster Adams Media
Manila Production Facilities: Abracadaba
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
OB Management, Tue, 30 Oct 2012 09:47:47 GMT