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Hires, Wins & Business in association withLBB
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Josefine Richards to Join McCann Stockholm as Executive Creative Director
29/01/2019
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Advertising Agency
New York, USA
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One of the strongest creative leaders in the region, Josephine worked on award-winning campaigns such as ‘The Swedish Number’ and ‘LeBon’
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McCann Stockholm recently announced the hire of Josefine Richards as executive creative director. With over 17 years of award-winning industry experience across regions, Josephine brings a track record of creative excellence to the team.

“During 2018 we have transformed McCann Stockholm business and have been steadily growing stronger and stronger,” said Johan Östlund, group CEO of McCann Stockholm. “We are now moving into the next phase and I am both proud and excited that Josefine – one of the strongest creative leaders in the region – wants to be part of the journey and lead it forward.”

Josephine most recently served as creative director for INGO Stockholm, part of the Ogilvy and Grey network. She was recognised by Adweek as one of the top 10 Global Creative Directors in 2017. Her work has received dozens of leading industry recognitions, including an impressive 12 Cannes Lions for “The Swedish Number,” for the Swedish Tourist Association, and eight for the “LeBon” campaign for Lidl in 2016 alone.

Josephine is a board member of The Swedish Association of Communication Agencies, and has served as a juror for Swedish and international awards shows including Cannes Lions, LIA, The One Show and Eurobest. She was also one of the instigators of Grey Nordic Women, an initiative to inspire more women to aspire to leading positions in the network.
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