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José Mourinho Accepts No More Excuses in Latest Heineken UEFA Spot

Creative 783 Add to collection

Publicis WW and POKE London launches new UEFA Champions League sponsorship campaign

José Mourinho Accepts No More Excuses in Latest Heineken UEFA Spot

Heineken and POKE have created a global digital campaign to inspire and enable fans to turn to watching a UEFA Champions League match into a social occasion, with the help of José Mourinho.

'No More Excuses' will run for the duration of the knock out stages of the UEFA Champions League 2016/17 competition (14th February – 3rd June 2017) as part of Heineken’s official sponsorship strategy.

José Mourinho and Heineken will identify and quash excuses provided by football fans who do not get together to watch the UEFA Champions League matches. 

The campaign is comprised of; a launch film in which José Mourinho reads out some of these reasons and announces that there should be no more excuses preventing fans to create social occasions to watch UCL matches together; contextual reminder social media content that will motivate fans before each UCL match week to organise the social occasions; and a chatbot that enables and rewards fans who get together with transportation, food delivery and home cleaning services discount codes. 

The content will be posted primarily on Facebook, but will be available on Heineken’s website and YouTube page. 

The Heineken UCL chatbot will be launched in April via the Facebook Messenger application. 

The TVC campaign kicked off in September 2016 with The Prep Talk (by Publicis Milan), José Mourinho’s call to arms for football fans to get together to watch the UEFA Champions League matches. No More Excuses is the digital extension of this, in which hyper relevant contextual reminder content is being created based on local market audience insight and targeted to fans to remind and motivate them of upcoming UCL matches. 

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Media Agency

Media Agency: SMG, Amsterdam

Planner: James Miles

Creative Agency

Art Director: Hugo Wahledow

Chief Creative Officer: Bruno Bertelli

Client Servicing: Eleni Charakleia

Copywriter: Matthew Comras, Tom Park, Claudia Illan and Vinicius Dalvi

Creative Agency: Publicis WW & POKE London

Digital Creative Director: Milos Obradovic

Executive Creative Director: Marco Venturelli/ Luca Cinquepalmi & Angus Mackinnon / Nik Roope

Planners: Sol Ghafoor

Producer: Catherine Hurst, Rachel Adelson

Design director: Dom Fisher

Post Production / VFX

Post Production Company: Coffee & TV

Production Company

Director: Matthew Pollock

Producer: Adam Saward

Production Company: Independent Films


Audio Post Production: Grand Central Recording Studios (GCRS)


Edit Company: Stitch

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Publicis•Poke, Wed, 15 Feb 2017 09:49:42 GMT