President of Lowe and Partners Creative Council, Jose Miguel Sokoloff, has been invited to speak at ‘TEDGLOBAL 2013 Think Again’ which takes place in Edinburgh, Scotland on June 10th – 14th. One of a very small group of advertising Creative Directors invited to speak at TED, Sokoloff is also President and Chief Creative Officer of Lowe SSP3 in Bogota, Colombia. It is the work that he and his agency do in Colombia to assist in the demobilization of the FARC Guerrilla terrorist faction (a conflict of over 60 years) and their return to Colombian society, that Jose’s presentation will focus on. He will share his thoughts on how creativity and the truly innovative way in which Lowe SSP3 has communicated directly with the FARC members, plus the success rate in actual demobilizations, has been critical to success. The body of work his agency has done has resulted in winning some of the most prestigious awards in our industry globally – a Cannes Titanium Lion, a D&AD Black Pencil (the only one awarded in 2012) and Jay Chiat Grand Prix for Strategic Excellence to name a few.
Sokoloff commented: "I am honoured and humbled to speak at TEDGLOBAL. We believe in the power of human emotions, and we have learnt a lot from them. I want to share our experiences and our learnings from our 5 year, on-going journey with our Client, the Colombian Ministry of Defence, in trying to help shape the outcome of the internal conflict here in Colombia. There should be lessons there to help resolve other conflicts around the globe."