Wed, 07 Nov 2018 17:33:21 GMT
Jose Cuervo celebrated Day of the Dead, the iconic Mexican holiday, with a different kind of LIVE chat show – featuring a host and guests from the spirit world.
The entertaining new show was broadcast LIVE on the Jose Cuervo global Facebook page featuring an eclectic cast of marionette Calacas (skeletons). ‘Live from the Other Side’ was a show created by Irish agency Boys+Girls , alongside award winning director, Julian Hill, and saw host Antonio Suave (who was trampled to death by a pony) and his guests talking about a number of Day of the Dead topics, including what to wear, eat, and of course, drink, all to the backing of house band ‘The Hot Jalapeño Peppers’.
Laurence O’Byrne, Creative Director of global agency, Boys+Girls, who created the show for Jose Cuervo said: “Día de los Muertos is a holiday rich in heritage and iconography but little is known about it outside the countries that traditionally celebrate it. ‘Live from the Other Side’ brought the festival to a wider global audience through a unique digital campaign on Facebook.
Boys+Girls worked closely with Julian Hill to create the narrative and characters, whose previous shows include ‘Podge and Rodge’ and ‘Zig and Zag’. The marionette Calacas, sets, costumes and musical Jalapeños were created specifically for the show.
‘Live from the Other Side’ was broadcast on the Jose Cuervo global Facebook on 31st October.
Characters on the show were:
Antonio Suave: Live from the Other Side’s charismatic host
Jorge Soufflè: Land of the Dead’s Number 1 chef
Carmen Calavera: Editor of Afterlife and Beauty magazine
The Hot Jalapeño Peppers: Land of the Dead’s hottest band
Client: Jose Cuervo (Proximo)
Brand Marketing Manager: Chris Hill
Brand Manager: Fiona O’ Regan
Assistant Brand Manager: Conor Walls
Agency: Boys + Girls
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O Byrne
Art Director: Katie Kidd + Cian O Connell
Copywriter: Georgia Murphy
Senior Strategist: Aoife Murphy
Digital Strategist: Keith Reynolds
Business Director: Caroline Keogh
Account Director: David Carter
Account Executive: Hannah Hewetson
Agency Producer: Keeva Bolger
Editor: David Christopher Lynch
Graphics: Patrick Horan
Director/Producer: Julian Hills
DOP: Richard Kendrick
Puppet Maker - Lorcan McIvor
Set Designer - Robert Clarke
Grade - Nedeem Al-Astrabadi
Soundmix: Dean Jones (Raygun)view more - Creative
Genres: Music & Sound Design, Comedy, Storytelling
Categories: Spirits, Alcoholic BeveragesBoys+Girls, Wed, 07 Nov 2018 17:33:21 GMT