Pulse Films director Hector continues his collaboration with the British singer with a mysterious promo
Hot off the heels of her first Grammy nomination, Jorja Smith reconnects with Pulse Films director Hector for another intriguing music video for ‘The One’. The two have previously worked together on music videos for Jorja's single 'Lay Me Down' featuring Stormzy, as well as on 'BLF' and the now classic 'On My Mind'.
Inspired by the song’s poignant lyrics, Hector's visuals for 'The One' tackle what it's like to keep getting pulled back into a troubled relationship.“I wanted to leave [viewers with] a question: what has happened here?" he says.