Jorge Zacher and Kevin Cabuli Join LOLA MullenLowe Madrid

Jorge Zacher and Kevin Cabuli join LOLA MullenLowe Madrid as global creative directors. The two Argentine, multi-award winning creatives hail from Ponce Buenos Aires.

“We are elated that Kevin and Jorge have joined LOLA. Two very talented creatives with the experience and maturity to lead the teams and offer solid ideas that respond to the needs of our clients. They are already working to continue delivering the quality of creativity that only an agency like LOLA can give. In addition, they are great people who complement the department very well,” says Tomás Ostiglia, executive creative director

Jorge Zacher began his career at Wunderman Buenos Aires, working for brands such as Coca-Cola, Movistar, Tuenti and Microsoft. In 2014, he went to Ponce Buenos Aires, first as copywriter and then as creative director, where he continued to do global and regional work for Axe, Fox, Nestlé, Telecom, Rexona and Grupo Peñaflor, among others.

His work has been recognised in different festivals, such as Cannes Lions, The One Show, Clio, Effie, LIA, New York Festival, El Sol de Iberoamérica, Círculo de Creativos Argentinos and El Ojo de Iberoamérica, among others.

Kevin Cabuli earned a degree in fine art where he studied illustration and photography until 2012, when he joined Ponce Buenos Aires as an Art Director. There he created regional and global campaigns for Axe and Grupo Telecom.

After a few years, he joined Mother Buenos Aires and during his time at the agency, he worked in brands such as Mamá Lucchetti, Cerveza Becker, Mixxtail, Banco Macro and, mainly, the integral relaunch of Cerveza Quilmes (AbInveb), work that won the Titanium Grand Prix in the Argentine Creative Circle.

In 2019, he returned to Ponce as creative director, developing projects for Axe, Nestlé, Bodega Peñaflor and YPF.

In an effort to get close to the court without paying a penny, Kevin worked in parallel as a photographer for the social networks of the Boca Juniors Athletic Club.