Tue, 18 Apr 2017 11:33:01 GMT
Deutsch today announced that they have hired Jorge Calleja as EVP, Executive Creative Director, leading the agency’s creative work on Uber. Calleja will report to Chief Creative Officer of Deutsch North America, Pete Favat.
“Jorge is one of the best creatives to walk through these doors,” said Favat. “His experience building global brands like Oreo, Coca-Cola, Nike and Adidas is inspiring. He’s responsible for some of our industry’s most visually iconic work, and we’re thrilled to have him at Deutsch. He’ll be an incredible addition to an already deep creative bench.”
Prior to joining Deutsch, Calleja served as ECD at Media Arts Lab. And before that, he spent more than four years at The Martin Agency in Richmond, Virginia, where he led creative on behalf of Stoli Vodka, Tic Tac and Mondelez’s Chips Ahoy! and Ritz brands. During his time at Martin, he and his team developed the iconic “Wonderfilled” campaign that powered the Oreo brand in more than 50 countries.
Before joining the creative ranks at Martin, Calleja was an executive creative director at Sid Lee Amsterdam, responsible for work on behalf of Adidas, Havana Club, Oggu and others. He also spent time at Wieden+Kennedy Amsterdam, where he played a key role in developing Coke’s “Happiness Factory,” “The Coke Side of Life,” and “Open Happiness” campaigns. Previously, Calleja worked at Goodby Silverstein & Partners in San Francisco.
“The prospect of working with this leadership team at Deutsch was the first thing that drew me to the agency,” said Calleja. “And the opportunity to work on a brand like Uber was exactly what I wanted in my next role. I’m excited to help define the creative vision for this brand and look forward to what’s ahead.”
Throughout his 20-year career in advertising, Jorge has won numerous industry awards, including a D&AD Black Pencil, a handful of Grand Prix Pencils from The One Show, and multiple Cannes Lions.view more - Hires, Wins & BusinessDeutsch NY, Tue, 18 Apr 2017 11:33:01 GMT