Jordi Llinares Joins LOLA MullenLowe as Head of Global Strategic Partnerships

LOLA MullenLowe Spain has hired Jordi Llinares as head of global strategic partnerships. He joins the agency from MullenLowe Group France (Paris) where he was part of the global creative team that won the Bayer Europe account and the creator of a documentary that will premiere on Amazon Prime video this spring.

Jordi has been working from his home office, and together with CEO Amaya Coronado, they are developing new alliances that respond to today’s business needs. 

“Jordi is a very powerful ally for LOLA right now. He has a strong expertise in creating alliances with brands and people and is always able to adapt to unexpected circumstances. He has an entrepreneurial spirit and creative credentials which can help carry LOLA MullenLowe towards the transformation we already have in process,” affirms Amaya Coronado, CEO of LOLA MullenLowe Spain.

During his 15-year career, Jordi has worked as creative and strategic director and specialist in global partnerships. His experience includes leading creativity and strategy for Spain, Europe and Latin America, for brands such as Banco Santander Global, Coca-Cola, Gray Goose, Edreams, Sony Music, LaLiga, Philip Morris, Adidas, Nestea, Heineken Group and the Spanish National Soccer Team, among others.

He also had an extensive career linked to sports marketing having been creative director of Coca-Cola’s football sponsorships for eight years, leading the relationship of the brand with Real Madrid, FC Barcelona, At Madrid and other First Division teams. He has also participated in World Cup and Euro Cup activation campaigns as well as sponsorship activation of the Copa Libertadores in Latin America as well as being a regular consultant to some of the best soccer players in the world, clubs and brands focused on the sports field. 

More recently, he has created a documentary series that is being shot in Japan, Qatar and various countries in Europe and will soon be released on Amazon Prime Video.