Haruma Miura, Paul Smith Japan brand ambassador, has taken to the streets of London for the fashion brand's A/W 2019 campaign. The spot sees Haruma explore Primrose Hill, the Royal Arcade London Paul Smith store, and the iconic F.Cooke Pie & Mash shop in Hackney to showcase the tradition and modernity of the Paul Smith range, capturing the British humour and character of the London fashion brand. 

The campaign was produced through RSA Films and directed by Jordan Scott - who has previously helmed sports for Prada, Nike, Armani, and Chloé.