No Fixed Address
Sat, 30 May 2020 17:02:42 GMT
After officially joining No Fixed Address a month ago as partner, creative leader Jordan Doucette now takes over as the Toronto agency’s new president.
Jordan, who returned to Canada after nearly three years with Leo Burnett in Chicago, is assuming day-to-day responsibilities of the main creative agency operation. The move means Doucette will focus on further building the Toronto agency’s overall creative product while agency co-founder and original president Dave Lafond will concentrate on developing other aspects of the diverse NFA platform. “Jordan is a great creative leader and a superpower who brings fresh energy and a global perspective to our agency,” says Dave. “She is also a fully integrated thinker. She is the perfect choice to connect, bridge and collaborate across the board and to lead our core creative NFA offer into the future.”
Jordan has experience leading a large creative operation as executive creative director and chief creative officer at Burnett, and she has also led creative at the award-winning agency Taxi and was executive creative director at the PR agency Edelman. Now, as president of NFA Toronto, Jordan will be able to shape the creative of an independent agency that has experienced a remarkable growth streak in Canada, with now 130 people and a broad based-roster of 47 clients.
“Since we have grown exponentially in the past three years we now need a leader to oversee and integrate the creative, strategy and account management of our core business. These functions will report directly to her,” says NFA co-founder and CEO Serge Rancourt. “As the President of NFA Toronto Jordan will work alongside other discipline leaders in NFA media, health, digital, PR and content.”
Says Jordan: “There’s no shortage of ambition and entrepreneurial spirit at NFA and the ability to lead the agency holistically is just another testament to our commitment to creativity and the power it has not only on the work, but how we can reimagine the agency model to truly partner with our clients. In just four weeks of getting to know the team there’s the greatest spirit of ’never stop imagining’ that keeps everyone thinking about what else and what if.”
For Dave, the move frees him from the day-to-day to be able to work more closely with Rancourt in expanding NFA’s growing group of services in Toronto and other markets. Says Dave: “Our goal is to turn NFA into an award-winning, leading global creative agency and to make it the base of a diversified platform of services that thread through the entire communications grid. Why not dream big?”
The NFA offer spans across a wide platform of creative, digital, media, account service, health care expertise, PR and content. Clients include such leading brand names as Dairy Farmers of Ontario, Questrade, J.P. Wiser’s, Mattamy Homes and Little Caesars.view more - Hires, Wins & BusinessNo Fixed Address, Sat, 30 May 2020 17:02:42 GMT