Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Jordan Bahat Directs High-Camp Space Western for Singer Allison Ponthier’s 'Cowboy'

Creative 60 Add to collection

Golden director vignettes Allison within fantastical other-worlds in new music video

Jordan Bahat Directs High-Camp Space Western for Singer Allison Ponthier’s 'Cowboy'

25-year-old singer-songwriter Allison Ponthier has released the accompanying video for her debut single, 'Cowboy', today via Interscope Records.  Directed by the visionary Jordan Bahat (responsible for Christine and the Queens’ 'Girlfriend'), 'Cowboy' is a bold, statement-making video that perfectly pairs with the new artist’s visually evocative lyricism. Both a touching homage to her Texas background and a bold coming out statement, 'Cowboy' finds the Brooklynite telling her story the way only she can. 

'Cowboy' is, in every sense, the B-movie homage of your wildest dreams. Jordan Bahat, who is represented by Golden, has an effortlessly adaptable style and can seamlessly move across genres. Here, he and Allison playfully acknowledge the artifice of their approach, crafting a film that is equal parts aesthetically high camp and emotionally warm. 

With film references including The Day the Earth Stood Still and David Byrne’s True Stories, it’s no surprise Allison is a serious cinephile. “I probably watch movies more than I listen to music,” Allison says of the video. “That’s why all my songs are stories.”

Mixing iconography from westerns with campy horror and sci-fi references, Bahat vignettes Allison within these fantastical other-worlds. The singer pays tribute to her Bible Belt roots and fascination with eccentrics like Elvira and Vincent Price in both her red-carpet ready styling and winking visual references (including a horse in a skeleton onesie and a dancing carton of smokes.)  

Throughout the video, the emphasis stays on Allison’s performance as she rambles across handcrafted sets (beautifully designed by Liam Moore) reminiscent of One from the Heart. While much of the footage was achieved in-camera (lensed by cinematographer Mike Gioulakis), the team at Ingenuity incorporated VFX including the twinkling stars and UFOS which circle above Allison. The overall effect is purposefully staged and inorganic; it’s apparent Allison is “not quite at home” in either world. By the end of the song, Allison is completely transformed in full alien makeup, beaming upwards toward the spotlight of a UFO – perhaps finally in her right place. 

“Allison is a serious student of cinema,” says Bahat. “She is already a very confident filmmaker who knows what she’s after and is just now getting the chance to put her ideas on film at scale. Working on this video alongside her was a purely creative experience.” 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Credits

Label: Interscope

Commissioners: Michelle An & Chelsea Dodson


Production Company: Golden

EP: Matthew Marquis & Geoff McLean

Director : Jordan Bahat

Producer : Ian Blair

DP : Mike Gioulakis

Production Designer : Liam Moore

Stylist: Chloe & Chenelle

Specialty Costumes: Abigail Keever

Hair: Sami Knight

VFX: Ingenuity

Editor: Stacy Peterson @ Cut + Run

Colorist: Mike Hatzer @ Technicolor

Genres: Music performance, Visual VFX

Categories: Music video, Short Films and Music Videos

Raconteur, Tue, 09 Mar 2021 11:40:24 GMT